We recently connected with Shennae Steele and have shared our conversation below.

Shennae, thanks for taking the time to share your stories with us today We’d love to have you retell us the story behind how you came up with the idea for your business, I think our audience would really enjoy hearing the backstory.

In the beginning, i had originally started by business to help with natural way of caring for your body using oils and butter. Then things shifted in 2020 when i had my accident and was forced to think out of the box in regards to thinking about overall wellness, shifting my focus to how to help our body heal naturally with a modern twist. Using traditional practices and methods to help with body and muscle recovery.

Great, appreciate you sharing that with us. Before we ask you to share more of your insights, can you take a moment to introduce yourself and how you got to where you are today to our readers

The story behind Di Vine beauty actually started with my love for track and field that triggered my growth and evolution as a woman.

My talents in track afforded me the opportunity to study abroad at the Iowa Western Community College and Abilene Christian University as a student-athlete in graphic design. I set numerous records some of which have yet to been broken.

My talents took me back to Jamaica in 2017 to train at one of the best camps where I had my spiritual awakening. I felt called to help my sister “transition back to natural” where she struggled with eczema. This calling grew the more I was encouraged to participate in craft affairs, one in particular “Market on the lawn” that was held at Devon House in Kingston. This was the birth of Di Vine beauty.

Amongst working as a beauty advisor, studying to become an aromatherapist and yoni steam practitioner I was still training as a track athlete. In 2020, my track career came to an abrupt end when I was a pedestrian hit by a car. This near death experience changed my life and consequently, gave birth to a new vision for Di Vine beauty.

I wasn’t able to do anything physical for a long time. And because I had so much free time I focused on rebranding my business to reflect on how using traditional practices can help the body heal naturally, the inspiration behind that is my grandma who is the face on my logo. Of course I had help! I am still not able to do a lot of things due to my physical limitations but I am healing every day.

Being an accident survivor isn’t easy. Sometimes being told that nothing is wrong when your body feels otherwise is frustrating. The hardest part for me is not being able to train but I still incorporate my experience on and off the track into my business.

My main focus when I started my business was just to provide authentic Jamaican oils and body butters. Now I have a deeper calling. My goal is to help those who are ready to heal their body traditionally with a modern twist. Di Vine beauty has given me a way to share my healing journey and I am so grateful to be able to provide my clients with natural ways of healing!

Can you share a story from your journey that illustrates your resilience?

After my accident I had to shut my business down for a very long time, i have a very strong support system that got me through being depressed, rethinking about my emotional state and how would i be able to serve my community.

So because of the support that i have received from family, friend, colleagues, loyal customers i was able to get help and support needed to slowing get my mind and body back into making products, and refining my footing.

How do you keep in touch with clients and foster brand loyalty?

I do the best to give incentives, coupon codes and VIP access to anything new happening at Di Vine Beauty.

Contact Info:

• Website: https://divinebeautywithin.ca/
• Instagram: https://www.instagram.com/4divinebeautyservices/
• Facebook: https://www.facebook.com/4DiVineBeauty/
• Youtube: @divinebeautywithin7071
• Other: email: [email protected] phone number: (437) 600-4280

Image Credits
Jackfkawless photography zzz studio annashas make up magic rbrand make up