Alright – so today we’ve got the honor of introducing you to Shellica Jordan. We think you’ll enjoy our conversation, we’ve shared it below.

Shellica, thanks for joining us, excited to have you contributing your stories and insights. Alright, so we’d love to hear about how you got your first client or customer. What’s the story?

It was a crisp morning, and I had just embarked on my journey as a lash artist, fueled by passion and a dream to transform eyes into captivating masterpieces. As a newcomer, building a clientele beyond my immediate circle was both thrilling and challenging.

One day, I received an unexpected message. A woman named Sarah, intrigued by the mesmerizing lashes she had seen on someone at Target, reached out inquiring about the artist responsible for the enchanting gaze. Unbeknownst to me, a previous client had recommended my services during a casual conversation in the aisles of Target.

Excitement and nerves mingled as I scheduled Sarah’s appointment. She arrived at my cozy lash studio with a curious smile, and we engaged in a delightful conversation about her lash preferences and expectations. As I meticulously applied each lash extension, I could sense her anticipation.

Upon completion, I handed her a mirror, holding my breath in anticipation of her reaction. To my delight, her eyes widened, and a genuine expression of satisfaction crossed her face. She was captivated by the transformation, and in that moment, I witnessed the magic of my craft.

As Sarah left my studio, she expressed gratitude not only for the lashes but for the overall experience. The following day, a notification popped up on my phone – my first dollar earned from a client who wasn’t a friend, family member, or an acquaintance. It wasn’t just a transaction; it was the manifestation of trust, artistry, and the power of word-of-mouth.

That first dollar held a significance beyond its monetary value – it symbolized the beginning of a journey, a validation of my skills, and the promise of more enchanting transformations to come. Sarah’s referral became the spark that ignited my client base, and I couldn’t help but feel a surge of excitement and gratitude for the beautiful journey that lay ahead.

We are still friends to this day.

Awesome – so before we get into the rest of our questions, can you briefly introduce yourself to our readers.

Hello, I’m Shellica Jordan, a seasoned esthetician, and lash artist with over 13 years of experience. My journey into the beauty industry started as a makeup artist in 2008, where I discovered a passion for enhancing natural beauty and empowering individuals through artistry.

Over the years, I’ve evolved into a skilled esthetician and lash artist, bringing a wealth of experience to my craft. As a single mom, my dedication to my work goes beyond mere professionalism – it’s a testament to my commitment to providing for and inspiring my child.

In addition to my expertise in lash artistry, I ventured into micropigmentation in 2016, expanding my skill set to offer a comprehensive range of beauty services. I take pride in solving the beauty concerns of my clients, whether it’s through meticulous lash extensions, flawless makeup application, or precision micropigmentation procedures.

What sets me apart is not just my technical proficiency but my genuine care for my clients. I believe in creating personalized experiences, tailoring each service to accentuate individual features and boost confidence. My dedication to continuous learning ensures that I stay at the forefront of industry trends, delivering cutting-edge techniques and results.

I am most proud of the relationships I’ve built with my clients – it’s not just about the services; it’s about the connections forged through shared beauty journeys. For potential clients, followers, or fans, I want them to know that when they choose my services, they’re not just getting a skilled esthetician; they’re gaining a partner in their beauty evolution.

Whether you’re looking for stunning lash transformations, flawless makeup for a special occasion, or expert micropigmentation services, I am here to provide an unparalleled experience. Follow along on this beauty journey, where passion meets precision, and let’s create timeless beauty together.

My elevator pitch would be, “where natural Perfection meets modern beauty.” And in three words it would be, “modern beauty perfected.”

Can you talk to us about your experience with selling businesses?

In 2023 was the sale of Posh Beauty Bar and the launch of my new brand, Chante’ Beaute! Selling a business is a significant milestone, and my experience can offer valuable insights for fellow entrepreneurs. Here are some potential lessons that could be relevant:

Build a Strong Brand Identity:
Posh Beauty Bar’s success over eight years involved creating a recognizable brand. Always establish a strong identity to resonate with your target audience.

Document and Systemize:
Having well-documented processes and systems in place can enhance the perceived value of your business. This organization can make the transition smoother for the new owner and increase the likelihood of a successful sale.

Customer Relationships Matter:
The relationships you’ve built with your clientele can be a valuable asset. Nurture and maintain strong connections with your customers, as these relationships can contribute to the overall value of your business.

Understand Your Business’s Financials:
Prospective buyers often scrutinize financial records. Having a clear understanding of your business’s financial health and being able to articulate it to potential buyers is crucial for a successful sale.

Prepare in Advance:
Preparing for the sale well in advance can help you address any potential issues and present a more attractive package to buyers. This includes everything from financial statements to legal documentation.

Transition Smoothly:
Support a smooth transition by offering assistance during the handover period. This can include training for the new owner, providing insights into the business, and ensuring continuity in customer service.

Learn from the Process:
Reflect on the sale process, both the successes and challenges. Understand what worked well and identify areas where improvements could be made. These insights can be valuable if you decide to sell a business again in the future.

Embrace the New Beginning:
Starting Chante’ Beaute is an exciting new chapter for me. I’m learning to Embrace the opportunities that come with a fresh start, and apply the lessons learned from your previous venture to make my new brand even more successful.

It’s an Exciting time

Any advice for managing a team?

Managing a team and maintaining high morale involves a combination of effective communication, leadership, and fostering a positive work environment. My advice:

Have Clear Communication
Set Clear Expectations
Recognize and Appreciate
Encourage Collaboration
Manage Work-Life Balance
Empowerment and Autonomy
Address Concerns Promptly
Celebrate Achievements
Regular Check-Ins
Lead by Example

Remember, building and maintaining high morale is an ongoing process that requires consistency and genuine care for your team’s well-being.

Contact Info:

• Website: www.chantebeaute.com
• Instagram: Shellica.chantebeaute
• Facebook: Shellica Jordan
• Other: [email protected]