Alright – so today we’ve got the honor of introducing you to Shelena Omokaro . We think you’ll enjoy our conversation, we’ve shared it below.

Shelena , looking forward to hearing all of your stories today. How has Covid changed your business model?

COVID Caused me to change my business model as I better understood who I am, What I have to offer to my customers and who my customer are very. who I thought they were. I had to learn how to reach my customers continuously strictly online which was a bit of a challenge. During COVID the fashion part of my business struggled while the Handcrafted Herbal Skincare too the lead. I had to lean into that and increase products to keep my business afloat.

As always, we appreciate you sharing your insights and we’ve got a few more questions for you, but before we get to all of that can you take a minute to introduce yourself and give our readers some of your back background and context?

My name is Shelena Omokaro. I am the founder and creator of www.diaryofqueenesther.com. I specialize in making Handcrafted Herbal Soaps, Whipped Shea Butters, Sugars Scrubs and more. Additionally, I provide DOPE, REGAL AND QUALITY clothing for women. I began making skincare products when I found out many commercial brand for children’s skincare use harmful chemicals in their products. Bring a mom of three boys, that lead me to the kitchen to craft whipped Shea butters and handcrafted herbal soaps for my family. This crafted later turned into a blooming business.

A few years after earning my degree in Fashion Marketing and Design, I launched www.diaryofqueenesther.com.

My whipped Shea Butters and Handcrafted Herbal Soaps, help many of my customers combat skin issues like eczema, rashes, dry, and acne prone skin. They have become a solution for taking care of our skin the best and natural way. Additionally, they are great for sensitive skin as well.

My fashion items have become to go-to for women in leadership positions who seek to stand out. Many of my clients/customers are Managers, entrepreneurs, First Ladies and National Speakers. When they have a major event, They desire to look and feel beautiful but may not always have to the time to find those fashion items. That’s where I come into play. I provide those items for my clients.

I am Godly proud of myself for not giving up. Entrepreneurship is hard. I can’t explain how many times I’ve had to convince myself not to throw in the towel. Small businesses like mine, often juggle handling everything to keep our business going. This often results in feeing overwhelmed and burned out. Making the choice to continue to pave the way for other entrepreneurs to follow is my goal and major accomplishment.

Any insights you can share with us about how you built up your social media presence?

Building a audience on Social media can be a challenge. My advise would be to understand why your followers are following you. What type of content do they want you to provide them with? Also, be consistent.

Any advice for growing your clientele? What’s been most effective for you?

Vending is the most effective strategy for growing my clientele. Showing up and networking is a very powerful tool.

Contact Info:

• Website: https://diaryofqueenesther.com/collections/whats-new
• Instagram: Diary Of Queen Esther
• Facebook: Diary Of Queen Esther
• Youtube: Diary Of Queen Esther

Image Credits
Jeff Lawson, Cleveland Oh