We recently connected with Shelby Valentine and have shared our conversation below.

Shelby, appreciate you joining us today. So, naming is such a challenge. How did you come up with the name of your brand?

When I first started my business in 2020, I began as a fitness coach and my biz name was Shelby Sweats. That title and name fit for awhile, but as I began becoming more interested in spirituality, the brain, trauma, and business, it slowly began to not make sense anymore.

In 2021, I rebranded my business to Shelby Valentine LLC and officially began life and business coaching. I put down fitness and nutrition coaching and it felt super aligned and right.

Valentina Chorbajian was my great grandmother on my maternal side. I didn’t get to spend much time with her while she was alive, but during my spiritual awakening process over the past 4 years, she has become incredibly present in my direct experience and life.

The download came in clearly that this was the name that I was supposed to go by moving forward. My last name didn’t fit anymore. I still find myself looking at the name Shelby and knowing that soon, that won’t fit anymore. But for now, Shelby Valentine feels true.

Names are so powerful.

Shelby, love having you share your insights with us. Before we ask you more questions, maybe you can take a moment to introduce yourself to our readers who might have missed our earlier conversations?

Hi there – I’m Shelby Valentine, THE FAIRY GODMOTHER YOU NEVER KNEW YOU NEEDED.

I’m here to help you REMEMBER your divine worth & give you the roadmap to your own liberation so you can feel your best, love the sh*t out of your body, and step into a more aligned & alive life and/or business.

My toolbox is extensive & ever-expanding. The tools + certs below make me an expert in helping you master your reality (physically, emotionally, spiritually, mentally, on a subconscious + conscious level) and co-create a life + business you love.

250 Apprentice Meditation Training by Dr. John Churchill @ Karuna Mandala Initiative

My experience over the past 3 years as a 6-figure+ / year CEO

BA Degree from Colgate University in Theatre & Spanish

4+ years crushing it in corporate tech sales/partnerships

Goddess Yoga International™ Teacher

ACE Certified Personal Trainer

Animal Flow Level 1

Precision Nutrition Certified Nutritionist

Usui Reiki Master (8th Generation)

Somatic Breathwork Facilitator™

Trauma-Informed Coach

1stPhorm Supplementation & Nutrition Education

My experience working with 100s of souls in groups & 1:1 and leading them to life-changing transformations

My intuition & spiritual path. It is a deep & daily practice & relationship. My life is dedicated to this path. The deeper I go, the deeper my clients go. I am here to serve & share. I embody this daily.

My teachers + mentors include Steven Jaggers, Amanda Bucci, Hannah Deindorfer, Dr. John Churchill and most notably, Darananda

Other Tools: Planet Medicine, Business Development + Entrepreneurship, NLP, Rainbow Bridge Energy Clearing Technique, Inner Child Work, Shadow Work, Parts Work, Meditation, Hypnosis, Crystal + Sound Healing, Somatics, Womb Healing, Conflict Resolution

What’s more important than my rap sheet is how passionate I am about holding the space I hold for my client’s humanity, the aligned life I embody daily, and the deep worth + embodiment I experience & am constantly in pursuit of. I also love the sh*t out of my clients – they’re soul family.

I approach each client in a holistic, soul-centered way, giving them the space to compassionately examine their relationship with their bodies & souls. I hold space for you to heal yourself & walk you home. To freedom.

This work changes the trajectory of my client’s lives. We rewrite stories and rewire the subconscious. They step into bodies and lives that turn them on – yes, turn them on.

I do what I do because I know what it’s like to hate your body and self. I know what it’s like to feel lost, low & alone. I’ve overcome eating disorders, acute trauma, CPTSD, addictions, depression/anxiety & abuse. I didn’t always love myself, my job, and my life unconditionally.

But now I do. And I need you to know that it’s possible for you as well.

You can feel this aligned in your body & life too. I exist to lead you there.

Are you ready? Walk with me.

How did you build your audience on social media?

I attribute my success in building a successful business with a fairly “small” community to my devotion to making social media and all of the spaces I hold and host to be super intimate and actually SOCIAL.

I often hear clients tell me they feel strange messaging people who are following them and building a connection. This exemplifies just how disconnected we are to our true nature of being and living in community. We feel comfortable peering silently into the window of someone else’s life but saying “hello” feels like an edge or intrusive.

The best advice I can give for truly building community is interacting with your people as if they’re sitting next to you at a coffee shop. Genuinely express interest, be kind, ask questions, share advice and content freely that is so valuable to them.

Treat social media like a sacred space of connection rather than a way to escape reality. Treat each account like a real human, red-blooded human, because they are. Share your heart. Let them feel you. This is the intimacy everyone online is craving.

Be the one that actually builds intimacy with people and you will have a real community for life.

What’s a lesson you had to unlearn and what’s the backstory?

I have had to unlearn so much of my old way of being in running a business, especially being a highly empathic, intuitive, body-led person who honors the ebbs and flows of Nature, my body, life, and subsequently business.

I worked my whole life tirelessly believing and being indoctrinating into the belief that more work, more hours, more ignoring of the body’s subtle cues, operating the SAME way every single day, and GRINDING / HUSTLING was the only way to achieve success.

More pain = more gain. No pain- no gain.

This was instilled in me from society, upbringing, witnessing adults working in my life, and I carried it into my successful 4+ year corporate career in tech sales / partnerships in NYC. This mentality served capitalism and my tech career well, and also destroyed my well-being and health.

In year 1, I took that same mentality and subconscious patterns of self-punishment and abandonment, operating in a super masculine way into my business. It led to burnout. I quickly learned that I had to find a new way of BE-ing in order to make this sustainable.

Since then, I have found deep flow and peace with my process and work, balancing devotion/discipline with surrender and always honoring my Body and intuition first. This has led to more ease, more success, more life, NO burnout, and the gnosis that the way I operate can sustain me for the rest of my life.

Ease is the new abundance for me. It feels a hell of a lot better this way.

Contact Info:

• Website: https://www.shelbyvalentine.com/
• Instagram: https://www.instagram.com/iamshelbyvalentine/
• Linkedin: https://www.linkedin.com/in/shelbymanning/
• Youtube: https://www.youtube.com/channel/UCurpWHe3hzKoRgKIxHtXlpQ

Image Credits
Kayla Garretson