We recently connected with Shelby Hay and have shared our conversation below.
Shelby , looking forward to hearing all of your stories today. Being a business owner can be really hard sometimes. It’s rewarding, but most business owners we’ve spoken sometimes think about what it would have been like to have had a regular job instead. Have you ever wondered that yourself? Maybe you can talk to us about a time when you felt this way?
I am definitely happier as a business owner. I have more flexibility and time to spend with my daughter and the ability to make decisions about what I do day to day is very empowering.
For some reason I always struggled in regular 9-5 jobs, I had a lot of things I was working through in my life and I never felt like I could find the right fit. Mental health issues have always been a part of my life and now that I have my own business I feel like a new person. I am able to control my day and what I do and it makes dealing with my mental health struggles much easier.
Shelby , before we move on to more of these sorts of questions, can you take some time to bring our readers up to speed on you and what you do?
So, I got into doing balloons like many other balloon decorators. I made a very sad-looking balloon garland from an amazon kit for a friend’s party and boy was it dinky. From there, I was hooked and I was determined to figure out how to make balloons look beautiful.
For my clients, I provide luxury balloon decor for that perfect, instagramable photo. I aim to make beautiful balloon decor attainable for those living in Lawrence/KC because balloons should be beautiful and not stressful. I know what it’s like to be stressed out while planning an event and worried about whether it will look fabulous or not, so I am here to take that stress away from clients and help make their visions come to life.
Any thoughts, advice, or strategies you can share for fostering brand loyalty?
I have found that email marketing has surprisingly worked well for me in fostering brand loyalty. I aim to answer questions that clients did not even know they had, before they need to know the answer through email marketing and this seems to really help in building trust.
Are there any books, videos or other content that you feel have meaningfully impacted your thinking?
One book that has really shifted my thinking from being a worker to a business owner is “Business Made Simple”. It really got down to the nuts and bolts of starting a business and figuring out your “why”.
Contact Info:
- Website: https://www.sunnydayeventco.com/
- Instagram: https://www.instagram.com/sunnydayeventco/
Image Credits
Cassandra Elizabeth Photography, Molly Harmon Photography, Wonderwood Photography