We recently connected with Shelby Fisher and have shared our conversation below.

Shelby, looking forward to hearing all of your stories today. What was it like going from idea to execution? Can you share some of the backstory and some of the major steps or milestones?

Divine intervention.
Question: What happens when you get everything you thought you wanted?
Answer: You make new goals.
After spending nearly a decade traveling the world in my chosen career field I reached the end of all I knew. Physically burnt out and emotionally spent, my life foundation was shifting before I knew it. My head hit the pillow each night in exhaustion after running in circles putting together someone else’s dream. As my reality closed behind heavy eyes, dreaming allowed creativity to come back in exciting ways. Color became vivid while the shapes and objects I imagined were nearly tangible. The fear of losing these ideas pulling me back to reality. Tossing from bed to the nightstand I scribbled in the dark. A drive to see the magic in every day life was born again. Paying attention to my dreams gave permission to make my reality my dream life. When inspiration comes from a place as innocent as a dream, there is a sense of play. What happens if I..chose a brand name?… fill out this llc paper work?… get a RN?.. what happens if I tell people my passion and show what I am cable of doing? its all in the small steps. I don’t think you need to know where you’re going to get started. Enjoy the process and let each decision build the road of a beautiful journey.

As always, we appreciate you sharing your insights and we’ve got a few more questions for you, but before we get to all of that can you take a minute to introduce yourself and give our readers some of your back background and context?

As the Brand Owner and Creative Director of Crossing Mulholland I hope to redefine luxury by building a community focused on slow fashion. Through a heritage of craftsmanship and the pursuit of a dream, the lessons of my Salvadorian great great grandmother, who came to America working her way up from the factory floor to being one of the first women in San Fransisco to own her own fabric store, has been an inspiration to generations. By using natural materials and sustainable production our brand is good for the body and the planet. On those ethics we are building a beautiful legacy for generations to come.

Okay – so how did you figure out the manufacturing part? Did you have prior experience?

Interview, interview, interview! When you have never done something before you’re first instinct most likely isn’t the right one. After a Google rabbit hole I scheduled as many called to production teams that fit my criteria as I could manage. Each time a call was had I was able to refine my questions based on some of the questions that were asked of me. Each call got more specific as I knew better what I was looking to accomplish. In talking to a wide range of companies I got insider knowledge on company reputations, ones I almost hired too! Nothing beats first hand experience. Now that I have been through my first full development, sample and grading process my confidence in quality control, understanding of material and so much more has evolved. Taking time and learning the method behind each decision and the systems they support is vital. Rushing to get where you want to go will delay the process. Hold onto your “why”. The reason why you started will keep the faith when patience is wearing thin.

Are there any books, videos or other content that you feel have meaningfully impacted your thinking?

There has been many influential pieces of literature that have evolved my management style. At the moment I am holding onto Brené Brown’s wise words about leaders being the person who supports systems and people. Leadership is not abut having the biggest ego in the room instead it is more about being the person who holds the weight and perspective to keep functions with integrity. Also, Dale Carnegie. Any of that man’s books.

Contact Info:

• Website: https://www.crossingmulholland.com
• Instagram: https://www.instagram.com/crossingmulholland/
• Facebook: https://www.facebook.com/crossingmulhollandofficial/?locale=fy_NL

Image Credits

Bram