Alright – so today we’ve got the honor of introducing you to SHEISA. We think you’ll enjoy our conversation, we’ve shared it below.

SHEISA, looking forward to hearing all of your stories today. We’d love to hear the backstory behind a risk you’ve taken – whether big or small, walk us through what it was like and how it ultimately turned out.

Cristy: I think one of the biggest risks I ever took was deciding to study music in college. Where I grew up (and in the time I grew up in) it wasn’t usual for people to pursue careers in creative areas, especially not in music. A lot of people that I knew growing up questioned this decision and thought I was crazy but I was extremely lucky that both my parents were supportive of my choices! I don’t regret having done so. If I hadn’t taken this risk, I would’ve never met Gaby or Faride who today are two of my closest friends and my business partners in SHEISA!

Faride: The biggest risk we have taken is releasing music as SHEISA. We started as songwriters for other Latin artists and we were frequently being told to wait to release music. To wait until we had more placements or had more support even until we gained more fans. We decided not to go that route, and release our music even if that meant it wasn’t going to do well. We did it because we loved it and we are so glad because today we are so proud of the music we release and so in awe/thankful for the love we have received and continue to receive.

Gaby: One risk I’ve taken was moving to Miami not knowing a lot of people and getting out of my comfort zone by meeting other artists/songwriters, and musicians and incollaborating with them.

SHEISA, before we move on to more of these sorts of questions, can you take some time to bring our readers up to speed on you and what you do?

SHEISA is a group composed of 3 friends, Faride, Gabriela and Cristy, who met in Berklee College of Music. We started writing for other artists, joining songwriting sessions and composing as much music as possible, but eventually realized that we also wanted to be artists ourselves. That’s when we came up with the name “SHEISA” which, when broken down, means “she is a.” We wanted to take the concept as an inspiration for us and other women so that we are reminded that we can be anything we want to be (i.e. she is a songwriter, she is a business woman, she is an artist etc.).

Our first single, Crayola, was released in 2021 and since then we’ve released 9 songs! Our music is meant to be an escape for our listeners, a little world in which they can enter the moment they press play so that they can forget their problems and simply give in to the music!

We are involved in every process of the music making from the songwriting, producing, arranging, recording, marketing, and absolutely enjoy doing so – there’s always something new to learn!

We are very proud of the fan base that we’ve been building up; it is a beautiful community and hopefully we can continue to grow it and have fans all around the globe connecting not only with us but with one another! We are also extremely proud that we’ve been able to pursue our dreams of becoming artists while each still maintaining day jobs in the music industry as well; it’s something we’re also really grateful about!

Any resources you can share with us that might be helpful to other creatives?

Cristy: One of the most valuable resources I wish I had known about earlier in my career was… PEOPLE! I was so afraid to reach out to other people in the industry out of fear of rejection or coming across as someone with an “agenda.” However, I soon realized that there are so many people who are willing and happy to help and give advice. One year, I set a goal of contacting people who were in areas of the music industry that I was interested in and asking them to grab coffee so I could learn more about what they do; it turns out everyone I reached out to was more than happy to do so and had wonderful advice, feedback and great energy! Don’t be afraid to “shoot your shot” and try to make these connections for the sake of learning more about others. The worse that can happen is that they say no!

Faride: I wish I had known about splice loops earlier! They are a great way to start producing when you don’t have a lot of experience and, as a singer, the scariest part for me was starting a project in a DAW.

Gaby: Some resources I wish I knew about early in my creative journey were actually building out a network of professionals to work with and collaborate. These people not only help you get better at what you do but also make the job more exciting.

Is there a particular goal or mission driving your creative journey?

Cristy: My goal is to make music that I’m proud of. In today’s data-driven world, it’s so easy to get caught up in the numbers and the likes and that can get really overwhelming and, quite frankly, a bit addictive. The moment you reach a certain number of streams that you had in mind, you want more! It’s a never-ending cycle so I think it’s important to truly stay focused on the art that you’re creating, and that to me is making music that I’m proud of. If people happen to connect with it, even better!

Faride: My goal is to discover what I can do musically and reach my maximum potential so I can share the best work with the fans. I want to explore, search within. Writing music is magical and I love how you can’t explain where ideas come from or how you get them and that mystery excites me!

Gaby: One of the biggest things that drives me to my creative journey is seeing how others identify with what we create. It’s the best feeling in the world to have someone reach out and say how a song helped them go through a tough moment of their lives or made them feel happier. Being able to make someone feel better or making them feel what we feel is one of the driving forces.

Contact Info:

• Instagram: https://www.instagram.com/sheisa.music/
• Youtube: https://www.youtube.com/@sheisa/featured
• Other: TikTok: https://www.tiktok.com/@sheisa.music?lang=en Spotify: https://open.spotify.com/artist/6VQ16ALjrbpX923Nif5wW8?si=u988uFkiRrKOT5JYqFEEiQ

Image Credits
Catalina Castellanos Alessandra Auster