We were lucky to catch up with Sheila Crenshaw recently and have shared our conversation below.

Alright, Sheila thanks for taking the time to share your stories and insights with us today. Let’s start with a story that highlights an important way in which your brand diverges from the industry standard.

With over 20 years of experience in healthcare, retail, and private practice management, my extensive background ranges from corporate training leadership teams, and implementing new OR equipment protocols for new service lines to understanding retail sales team dynamics.

With a marketing focus on specialty healthcare, my specific patient growth and engagement brand earned nationwide recognition from industry leaders. A need emerged for the missing connections between marketing and patient experience and outcomes. Advertising and clever social media campaigns can drive traffic, yet the ROI only reaches its full potential if the staff and operation systems are impeccably balanced with marketing messages.

31 Strive Street was crafted to ensure Marketing and Operations align with healthcare and all B2C industries. Beginning in March 2019, I switched from Bariatric Marketing and Program Director to Marketing Agency owner!

Awesome – so before we get into the rest of our questions, can you briefly introduce yourself to our readers.

At 31 Strive Street, we go above and beyond the regular standards to provide our esteemed clients with exceptional and creative solutions for their marketing needs. With a team of talent boasting extensive knowledge and proficiency in healthcare medical practice management, sales, and quality assurance, we understand the role of marketing in the success of any business.

In addition, we are proud to have a dedicated onsite Quality Analytics expert who holds a Lean Six Sigma Greenbelt Certification. This guarantees that our clients will receive top-notch operational efficiency with minimal uncertainties, critical factors contributing to a company’s success.

Our team also provides comprehensive Healthcare Marketing Consulting to improve employee engagement and productivity in your business. As we understand the correlation between marketing and operational efficiency, we offer the necessary expertise to help your business scale new heights. Our ultimate aim is to help our clients optimize their operations for superior business growth.

Services: Website Development, SEO, PPC, Graphic Design, Emails Marketing, Social Media Management

Have you ever had to pivot?

Let’s call pivoting in business “risk mitigation”. Every business needs several lines of revenue streams, and the Pandemic shutdown brought this lesson about in big ways for many businesses. With 31 Strive Street, we focus on fitness events and healthcare as a primary client source. When elective surgeries and race events were no longer allowed, we had to spend time looking outside those industries to ensure our survival. The first client we found was literally next door – Cool Bear HVAC! Regardless of the societal expectations at the time, outside HVAC work continued to hum. We greatly enjoyed learning this new-for-us industry and applying tried and true marketing rules with no box needed thinking.

This allowed us to build flexibility in our business model for a larger client base not only for HVAC, but in online retail boutiques, RV Campgrounds, and more! Race events and healthcare is still our primary client base, however, we never shy away from any industry!

What’s been the best source of new clients for you?

Referrals and Networking! Strange to say that as an advertising agency, we don’t pay for advertising. Staying active in the fitness and healthcare communities has played a large role in our networking and gaining new clients. Our longest client relationships in these industries generally drive more business to us than we expected. With so many marketing firms, well, marketing with a high dollar spend, business owners are at a loss to sort though to what firm is a good fit for them. When a peer or fellow athlete vouches for their marketing firm, you can almost stop looking! This is truly one of the highest compliments. We are on a growth trajectory and will soon build our ad spend, but until hiring begins, we rely on referrals!

Contact Info:

• Website: https://31strivestreet.com/
• Instagram: https://www.instagram.com/31strivestreet/
• Facebook: https://www.facebook.com/31strivestreet
• Linkedin: https://www.linkedin.com/in/sheilacrenshaw/

Image Credits
1st and 4th Photo Credit: Digital Knight Photography