Alright – so today we’ve got the honor of introducing you to Sheena Joseph. We think you’ll enjoy our conversation, we’ve shared it below.
Sheena, appreciate you joining us today. If you had a defining moment that you feel really changed the trajectory of your career, we’d love to hear the story and details.
In early 2023, I woke up one morning unable to move my shoulder. Simple tasks—like changing the radio station—became impossible, and an MRI soon revealed the reason: five significant tears, one of which was so rare that even my surgeon was uncertain how best to proceed. Facing a complex and uncertain recovery, I had to make one of the most difficult decisions of my life: closing the doors to my physical practice.
This moment, although devastating at first, became the defining pivot of my career. Until then, I had spent years trying to integrate functional medicine into a traditional clinical setting. Despite my efforts since 2014, I constantly struggled to find harmony between conventional practice dynamics and my passion for functional medicine. It always felt like forcing a square peg into a round hole—frustrating, draining, and ultimately unfulfilling.
Yet, that painful injury turned out to be my greatest teacher. It pushed me beyond my comfort zone, compelling me to finally embrace what truly ignited my heart: functional medicine. Fully committing to this passion, I launched my virtual functional medicine practice, giving myself space and freedom to explore, innovate, and create programs that genuinely align with my values and vision.
Today, free from the constraints of a traditional office, I spend my days immersed in research and innovation, driven by a passion born from personal experience and refined by life’s unexpected detours. My injury was not merely a setback; it was the turning point that allowed me to align my career with my purpose, transforming both my life and the lives of those I now serve.
Sheena, love having you share your insights with us. Before we ask you more questions, maybe you can take a moment to introduce yourself to our readers who might have missed our earlier conversations?
For those who may not have met me yet, I’m Dr. Sheena Joseph, a holistic functional medicine doctor specializing in gut health, inflammation, hormone balancing, and sustainable weight loss. My journey into functional medicine began from deeply personal experiences. At age 25, I faced overwhelming exhaustion and was diagnosed with three autoimmune diseases. Frustrated by the limitations of traditional medicine, I turned to functional medicine for lasting answers and healing. Looking back, I realized that gut issues had impacted me since childhood, long before these topics became mainstream.
Today, through my signature program, ROOTscription, I provide a comprehensive, transformational approach to healing. ROOTscription combines a detailed online course, group coaching, functional medicine education, and carefully curated recipes. It’s designed to empower my clients to identify and address the root causes of their health challenges, including gut dysfunction, hormonal imbalances, inflammation, fatigue, and stubborn weight issues. Beyond simply improving diet and gut health, ROOTscription takes wellness a critical step further by actively breaking up chronic inflammatory feedback loops, and ultimately, healing and repairing cells to restore lasting vitality. To simplify, I teach them how to eat, cook, sleep, detox, build healthy habits, move, and think so they can finally heal.
What truly sets ROOTscription apart is its holistic, practical, and approachable structure. Clients receive a course that they can login to and learn at their own pace. Simultaneously, there is ongoing support, engaging community interaction, and step-by-step guidance that demystifies complex medical concepts. My commitment to combining scientific rigor with compassionate care ensures that my clients not only feel better physically but also feel seen, heard, and understood throughout their healing journey.
I’m immensely proud of the vibrant, supportive community that ROOTscription has cultivated. Witnessing clients reclaim their health, experience renewed energy, eliminate chronic symptoms, and rediscover joy in their lives brings me immense fulfillment. I want potential clients and followers to know that ROOTscription isn’t just another health program—it’s a complete roadmap that equips them with lifelong tools for sustainable wellness. My practice thrives because I focus relentlessly on client success, community building, and transformative results, knowing that when I take great care of my clients, they naturally become my strongest advocates.
What do you think helped you build your reputation within your market?
I believe what built my reputation within my market is my authenticity, my genuine empathy derived from personal experience, and my unwavering dedication to comprehensive, personalized care. Clients resonate deeply with my story and approach, recognizing that I understand their struggles intimately.
Additionally, my ability to simplify complex medical information into something fun, coupled with real, lasting results, has fostered trust and loyalty among my clients. I can take boring concepts and food, and make them fun and attractive. I also show great humility and never pretend to know more than I do. My clients know if I don’t know, I am obsessed with learning, growth, and healing the next patient.
Any advice for growing your clientele? What’s been most effective for you?
The most effective way I’ve grown my client base has unquestionably been through referrals. Social media plays a supportive role—it acts as a platform for people to verify that my practice aligns with their needs—but genuine growth and sustainability in my practice have always stemmed from taking exceptional care of my clients. When you prioritize meaningful, compassionate, and effective care, your clients naturally become your greatest advocates. My philosophy is simple: Take care of your clients, and your clients will take care of you. Success isn’t about going viral—it’s about creating real and lasting connections that build trust, loyalty, and ultimately, a thriving practice.
Contact Info:
- Website: https://drsheenajoseph.com
- Instagram: drsheenajoseph
- Facebook: drsheenajoseph
- Youtube: drsheenajoseph
Image Credits
Always Flourishing Photography