We recently connected with Shayne Wells and have shared our conversation below.

Shayne, looking forward to hearing all of your stories today. The first dollar your business earns is always special and we’d love to hear how your brand made its first dollar of revenue.

Getting my first client was one of the most nerve-wracking tasks when starting the business. Being in the social media and marketing industry, it’s very competitive, so developing my “cold email” pitches was important to landing my first client. I know going to friends and family could have been a less time consuming route for me to land my first client, but something in me wanted the challenge of outreaching to businesses who didn’t know me personally. I wanted to build my profile and work with people/businesses who gave me the chance.

After hours of editing and rewriting my introduction email including a brief bio of myself and my business, I did my own research of local businesses and started emailing every single one. It was pretty silent at first, and going this route for the first time was intimidating, but before I knew it I landed my first 3 clients in the same week!

As always, we appreciate you sharing your insights and we’ve got a few more questions for you, but before we get to all of that can you take a minute to introduce yourself and give our readers some of your back background and context?

Brikmoda Social is a social media agency helping brands and businesses with all things marketing and social media. What exactly does that mean? For the brands and businesses trying to build their online and social media presence, we’re here to help! We help create a social media strategy that works best for our clients, including the audience they want to target and how to market their products/services to the right people for an increased ROI of sales and services.

We help our clients with their overall marketing strategy as well, whether that’s helping discover their brand and voice to developing marketing services that best fits their needs at the time. Whether that be PR, influencer marketing, or helping with digital ads, we help strategy and solidly a social media and marketing plan so their consumers find out who they are, what they offer, and developing a loyal customer base and organic following.

Can you tell us about a time you’ve had to pivot?

After graduating college in 2016, I immediately was hired in the medical field in a finance/insurance department. Being a recent grad, I really took whatever was offered to me at the time to start gaining work experience for my resume. Before I knew it, I was a few years into a department that wasn’t necessarily my passion or what I intended on doing. The company I worked for was great, but I was looking for growth and opportunity in the industry I studied for, mainly marketing. After five years in the medical field, I started to question my next step in my career. It took me almost a year to make the jump, but I constantly battled with keeping a secure, comfortable position to stepping out of my comfort zone and doing something I always wanted, which was starting my own social media agency. I went from being comfortable in a five year position to completely pivoting and starting my own journey. It wasn’t easy, but definitely worth it!

Where do you think you get most of your clients from?

After a lot of cold emailing and outreaching to businesses, it took the first few I was able to work with to start building my portfolio and eventually increasing my clientele. The best source of new clients for me has been simply networking! I’m always looking for the next networking event to go to, whether it’s local, online, or traveling to a different city! I join online creative groups and check in with local businesses also. Networking events have been the best source so far, and recommend to anyone in the freelancing industry or looking to connect with more people which leads to more clients!

Contact Info:

• Website: https://brikmoda.com
• Instagram: https://www.instagram.com/brikmodasocial/
• Facebook: https://www.facebook.com/brikmoda
• Other: https://www.tiktok.com/@brikmoda

Image Credits
Devan Ashly Photography