We recently connected with Shayla Wilson and have shared our conversation below.
Shayla , appreciate you joining us today. How did you come up with the idea for your business?
The inspiration behind creating a soy candle brand stemmed from a desire for a cleaner and more eco-friendly alternative. Recognizing the environmental impact of traditional paraffin candles and the benefits of soy wax, I embarked on crafting candles that not only deliver a longer, cleaner burn but also support sustainable practices. The versatility of soy wax allows for exquisite fragrance blending, enhancing the overall experience. It’s a commitment to both quality and environmental consciousness that sparked the idea and continues to drive our passion for soy candle craftsmanship.
Shayla , love having you share your insights with us. Before we ask you more questions, maybe you can take a moment to introduce yourself to our readers who might have missed our earlier conversations?
Meet the visionary behind the Defined Elegance Candle brand! A creative entrepreneur with a passion for design, Shayla combines artistry with a commitment to quality. Established in 2017, we are a female-founded enterprise, purveying natural candles and home essentials.
At Defined Elegance Candle Co., our mission is to illuminate your life with natural warmth and tranquility. We are dedicated to crafting premium soy candles that not only enrich your living spaces with captivating scents but also demonstrate our unwavering commitment to sustainability. Every item we craft is carefully hand-poured in Washington, DC, featuring only quality, pronounceable ingredients.
Our candles are a testament to the harmony between nature and craftsmanship, as we meticulously pour each candle by hand, using 100% natural soy wax and environmentally responsible ingredients. We aspire to create a haven of fragrant serenity for our customers, promoting well-being, relaxation, and mindfulness while leaving the gentlest footprint on the planet. We pledge to continuously innovate, uphold transparency, and foster a community of candle enthusiasts who share our passion for eco-conscious living. Join us in lighting the path to a brighter, more sustainable future, one soy candle at a time.
We’d love to hear about how you keep in touch with clients.
Building and maintaining a strong connection with our customers is at the heart of our business philosophy. We prioritize personalized communication through various channels. Our regular email newsletters provide updates, exclusive offers, and behind-the-scenes glimpses into our small business journey. Social media platforms, especially Instagram and Facebook, serve as interactive spaces for us to engage with our community, share customer stories, and showcase new products.
We value every customer’s feedback and actively respond to comments and messages, creating a sense of genuine connection. Additionally, our loyalty program rewards customers for their continued support, offering exclusive perks and discounts. By consistently delivering quality products and demonstrating our commitment to customer satisfaction, we aim to foster a sense of loyalty that goes beyond transactions to a shared appreciation for our brand and its values
Any advice for growing your clientele? What’s been most effective for you?
In-person vending events have proven to be the cornerstone of our customer acquisition strategy. The direct, face-to-face interactions at these events create a unique opportunity to connect with potential customers on a personal level. We’ve found that sharing our story and showcasing our products in real-time allows people to experience the quality and craftsmanship firsthand.
The intimate setting of these events fosters genuine conversations, enabling us to understand our customers’ preferences and needs. The immediate feedback loop is invaluable, shaping our product offerings and marketing strategies. Not only do we gain new customers during these events, but the relationships established often lead to word-of-mouth referrals and repeat business.
In essence, the authenticity and immediacy of in-person vending events have been instrumental in building a loyal customer base and elevating our brand presence within the community.
Contact Info:
- Website: https://www.
decandleco.com - Instagram: @
definedelegancecandlecompany - Facebook: https://www.
facebook.com/decandleco/ - Twitter: @DEcandle_co