We’re excited to introduce you to the always interesting and insightful Shawnte Hernton. We hope you’ll enjoy our conversation with Shawnte below.
Shawnte, thanks for taking the time to share your stories with us today Any thoughts about whether to ask friends and family to support your business. What’s okay in your view?
You have to understand that your passion for your business is yours and cant be forced upon others. It would be great to have the support of family and friends but you shouldn’t take offense if you don’t. They should not be pressured or required to purchase from you just because of your personal connection.
Shawnte, before we move on to more of these sorts of questions, can you take some time to bring our readers up to speed on you and what you do?
My professional career started over 20 years ago working in customer service and sales. While working in those positions I learned more about customers, how co-workers felt about where they worked, and what company expectations were. In learning more in all of these areas, I was moved into more prominent roles of training, teaching, and providing business insights to help retain customers and drive revenue. Throughout the years I began to grow my Fashion Styling business on the side which had always been a hobby of mine, and with the previous skills that I had acquired, I was able to grow my client base rather quickly, As I continued styling, I looked for more ways to expand and grow my brand. I learned about business structuring and how to establish business credit and I knew that I needed to teach this to others that were in need and had been curious about this. I launched Shawnte Hernton Business Consulting to help Women of Color scale their businesses.
Do you have multiple revenue streams – if so, can you talk to us about those streams and how your developed them?
I own an eCommerce hat shop named Crown Us that is geared toward the black Entrepreneur. They are great conversation starters and invites customers to come to you and inquire about your business. I gain new customers every time that I wear one out.
What’s worked well for you in terms of a source for new clients?
Networking has always been the best for me, as networking brings collaboration, and through collaborations, you instantly open yourself up to a new audience and have the ability to acquire new clients that are interested in you and what you have to offer.
Contact Info:
- Website: www.shawnteherntonconsulting.com
- Instagram: www.instagram.com/shawnteherntonconsults
- Facebook: https://www.facebook.com/shawnteherntonconsults
- Linkedin: https://linkedin.com/in/shawntéhernton/
- Twitter: www.twitter.com/shawnteconsults
- Other: hat store- www.shopcrownus.com
Image Credits
My look – photographer @bonniephx1 MUA: @jeislay/ Slay by Jei.