We caught up with the brilliant and insightful Shawn & Roberta King a few weeks ago and have shared our conversation below.
Shawn & Roberta, looking forward to hearing all of your stories today. Can you talk to us about how you learned to do what you do?
We learned by combining our corporate experience with a passion for authentic communication. We received formal training in filmmaking and photography, but our real learning came from hands-on projects where we grasped the art of storytelling and trust-building through visuals.
In hindsight, seeking mentorship from experienced professionals would have accelerated our growth. Embracing digital resources and technology earlier could have also helped us learn faster.
The essential skills are storytelling, authenticity, and empathy. While technical expertise matters, it’s the ability to craft relatable narratives and connect with clients on a personal level that truly matters.
Overcoming the perception that video production is purely technical was a hurdle. Balancing creativity with business operations and time constraints posed challenges too. These obstacles pushed us to advocate for authentic storytelling and find innovative ways to merge technology with human connection.
Shawn & Roberta, love having you share your insights with us. Before we ask you more questions, maybe you can take a moment to introduce yourself to our readers who might have missed our earlier conversations?
We’re Shawn and Roberta King, the creative force behind The King’s Touch Creative. With over 20 years of marriage and a combined 15+ years in corporate IT and banking, we’re on a mission to transform how businesses connect with their audience.
Our Craft:
We specialize in high-end video and photography services for Fortune 500 companies. Our work spans feature films, TV commercials, documentaries, and more, showcasing our creative prowess.
Our Difference:
What sets us apart is our unwavering commitment to authenticity and storytelling. We’re not just video producers; we’re architects of trust, reshaping business narratives one authentic video at a time.
Our Message:
Trust is the cornerstone of our legacy. When you choose The King’s Touch Creative, you choose a partner in trust-building and value creation. From Los Angeles to Las Vegas, we’re here to redefine your story.
In a world where trust can seem elusive, we offer a refreshing alternative. Our videos resonate because they evoke trust, not just visual appeal. We’re more than video producers; we’re trust-builders and game-changers. Trust isn’t just a currency; it’s the foundation of enduring success.
Is there a particular goal or mission driving your creative journey?
Our creative journey is deeply rooted in a mission that fuels our every endeavor. We are passionately driven to bring authenticity back to the forefront of corporate storytelling and redefine how businesses connect with their audience.
Our mission is to dismantle the notion that business interactions are purely transactional. We believe in the power of human connection, trust, and genuine communication. We want to inspire a shift from profit-driven exchanges to value-driven engagements.
Through our work at The King’s Touch Creative, we aim to make authenticity the heart of every narrative we craft. We want every frame of our videos to resonate with trust and transparency. Our ultimate goal is to leave a lasting impact, not just on the businesses we work with but on the way the corporate world as a whole approaches storytelling.
In a world where skepticism often overshadows sincerity, our mission is to be a beacon of hope. We want to prove that authenticity isn’t just a concept but a powerful force that can drive success. We’re on a mission to build connections, foster trust, and reshape the narrative of corporate storytelling.
Our journey isn’t just about creating videos; it’s about creating a movement where trust becomes the linchpin of success. We want every client, follower, and fan to join us in this mission, where authenticity and trust are at the forefront of every creative endeavor.
What do you think helped you build your reputation within your market?
Our reputation within our market has been built upon a foundation of unwavering dedication to authenticity, storytelling, and trust. Here are the key factors that have contributed to our reputation:
Authenticity: We’ve always believed that authenticity is the cornerstone of trust. From the very beginning, we made it our mission to be true to ourselves and our clients. We never compromise on our values or principles, and this authenticity shines through in our work.
Quality Craftsmanship: Our commitment to delivering top-notch quality in every project has been paramount. We pour our heart and soul into every video and photograph we create, ensuring that it not only meets but exceeds our clients’ expectations.
Creative Prowess: Our background in the corporate world, combined with our artistic skills, has allowed us to bring a unique perspective to our projects. We approach every story with a creative mindset, pushing the boundaries of what’s possible in corporate storytelling.
Listening and Empathy: We understand that effective storytelling begins with listening and understanding. We take the time to truly comprehend our clients’ needs, concerns, and goals. This empathy allows us to create narratives that resonate deeply with our audience.
Consistency: Over the years, we’ve maintained a consistent commitment to our core values of trust, authenticity, and storytelling. Clients and partners know they can rely on us to consistently deliver exceptional work that aligns with these principles.
Client Relationships: Building lasting relationships with our clients has been a priority. We view our clients as partners in the creative process, and this collaborative approach has fostered trust and loyalty.
Transparency: We’ve always been transparent in our communication, setting clear expectations and delivering on our promises. This transparency builds confidence and trust among our clients.
Community Engagement: Beyond our work, we’ve actively engaged with our community, both online and offline. This has allowed us to connect with like-minded individuals and organizations who share our values.
In summary, our reputation in the market has been built on a strong foundation of authenticity, quality, creativity, empathy, consistency, client relationships, transparency, and community engagement. These factors have not only helped us build our reputation but have also allowed us to continually grow and evolve within our industry.
Contact Info:
- Website: http://www.thekingstouch.com
- Instagram: https://www.instagram.com/thekingstouch/
- Facebook: https://www.facebook.com/TheKingsTouch
- Linkedin: https://www.linkedin.com/company/the-king’s-touch-productions/
- Twitter: http://www.twitter.com/thekingstouch
- Youtube: https://www.youtube.com/@thekingstouch/featured
- Other: http://thekingstouch.myportfolio.com