We’re excited to introduce you to the always interesting and insightful Shawn Matesic-Dykes. We hope you’ll enjoy our conversation with Shawn below.
Shawn, thanks for joining us, excited to have you contributing your stories and insights. We’d love to have you retell us the story behind how you came up with the idea for your business, I think our audience would really enjoy hearing the backstory.
From a young age, my mind was always open to the vast possibilities beyond the tangible world. Even as a child, I sensed a depth to our existence that transcended the visible and the palpable. My curiosity led me to explore new age and holistic practices during my pre-teen years, sparking a lifelong fascination.
The turning point came when dear ones in my life faced health challenges. This prompted a deep dive into holistic approaches to healing, and I found myself captivated, almost addicted, to this transformative journey. Each piece of knowledge I acquired resonated with me, reinforcing the belief that true healing goes beyond the physical; it involves our minds and souls.
Questioning the limitations of modern medicine, I couldn’t reconcile with the idea of resorting to toxins and trauma for healing. Thus, began years of dedicated learning, studying, training, and immersive experiences. This collective wisdom paved the way for the creation of Synchronicity – a manifestation of our desire to bring a myriad of integrative therapies to everyone.
The name “Synchronicity” holds profound meaning for us, signifying a series of coincidences that guide one along a meaningful path. Through Synchronicity, we aim to make these integrative therapies accessible to everyone, believing that true well-being encompasses not just the body but also the mind and soul.
We took a complete leap of faith and we are still on that leap. The guidance to open our wellness center was very clear. We couldn’t ignore it. So, here we are, no experience in opening or running a business. We just have a strong passion to help people!
As always, we appreciate you sharing your insights and we’ve got a few more questions for you, but before we get to all of that can you take a minute to introduce yourself and give our readers some of your back background and context?
In a world inundated with toxins, where the soil lacks essential nutrients, and our lives are a hectic blend of overstimulation, inadequate sleep, and poor diets, the path to true healing may seem elusive. At Synchronicity, we believe that the key to healing is inherently simple – giving the body what it needs.
Our journey began with a commitment to address the multifaceted challenges we face in our modern lives. Recognizing the depletion of nutrients in our soil and the prevalence of hidden toxins, we set out to create a space that embraces integrative therapies for holistic healing. Our approach is grounded in the idea that true well-being involves not just the body, but also the mind and soul.
In a society where trauma often resides in our bodies unnoticed, we strive to uncover and heal these hidden wounds. Synchronicity offers a sanctuary of integrative therapies that not only avoid harm to the body and mind but also foster natural healing with minimal effort.
Our repertoire includes a diverse range of offerings for the mind and soul. From rejuvenating Reiki sessions and soothing massages to holistic facials, red light therapy, cold plunges, compression boots, vitamin infusions, infrared sauna experiences, and transformative breathwork – we’ve curated a holistic haven for your well-being.
At Synchronicity, we go beyond the conventional by hosting healing circles, sound baths, and sound therapy sessions. We also extend a warm invitation to healers from various backgrounds, recognizing that true healing requires a comprehensive approach.
We are on a journey where mind, body, and soul converge harmoniously, and healing becomes a natural, effortless process. At Synchronicity, we’re dedicated to guiding you towards a state of profound well-being.
How did you put together the initial capital you needed to start your business?
Embarking on the entrepreneurial path, I held the belief that securing funding for our business would be challenging but certainly not impossible. Little did I know, the reality was far more daunting than I had anticipated. The pivotal moment in our journey arrived when we sought a loan to kickstart our venture.
Contrary to my initial optimism, obtaining financial support proved to be an uphill battle. Doors closed one after another, with lenders unwilling to take a chance on us. Even when we found a willing ear, the offered interest rates were exorbitant, threatening the very foundation of our enterprise within its inaugural year. Faced with limited options, we made the tough decision to pull equity from our home, a move that became the linchpin in our pursuit of entrepreneurial dreams.
As the business doors swung open, the harsh reality of marketing costs came into sharp focus. Shocked by the rates, I soon realized that for a truly small business, these expenses were astronomical and, in many cases, prohibitive. It became evident that our economic landscape is tailored for corporate success, leaving small businesses like ours grappling with the risk of failure.
This eye-opening experience ignited a passion for change within me. I yearn for a future where the entrepreneurial spirit is nurtured, and the playing field is leveled for small businesses to not only survive but thrive. The struggle led me to discover invaluable allies in this journey—Score and the Small Business Development Corporation (SBDC). Their guidance and support were instrumental, providing a lifeline when we needed it most.
In reflection, our journey underscores the challenges small businesses face in navigating a system seemingly favoring larger corporations. Yet, with determination, strategic decisions, and the support of organizations like Score and SBDC, we’ve defied the odds. Our story stands as a testament to the resilience of small businesses, and it is my hope that in the future, the landscape will evolve to empower more entrepreneurs on their path to success.
What do you think helped you build your reputation within your market?
In the realm of wellness, our journey has been fueled by an unwavering passion for the well-being of our clients, and it is this fervor that has become the catalyst for our organic growth through word of mouth. Both my husband and I share a profound love for wellness, and our overarching goal is to assist people in feeling better—physically, emotionally, and spiritually.
From the moment we opened our doors, we sought to infuse our space with positive energy and healing vibes. Personally, I took it upon myself to perform energy work on every piece of furniture and in every room. This intentional and mindful approach set the tone for the sanctuary we aimed to create, ensuring that our clients would step into an environment filled with positivity and tranquility.
One of the cornerstones of our success lies in the practitioners we invite into our space. Each healer shares the same passion and warmth that defines our ethos. This unity of purpose creates a harmonious atmosphere where clients not only receive expert care but also feel genuinely supported and loved. It’s the kind of environment that resonates with people, making them eager to return for more.
The heart of our growth strategy lies in the genuine connections we forge with our clients. Beyond providing wellness services, we have become a haven where individuals feel acknowledged and embraced. This sense of community and care has proven to be our greatest asset, as satisfied clients become our most vocal advocates.
In essence, our journey is a testament to the transformative power of passion and client-centric care. We believe that when people feel genuinely supported and loved in a wellness space, it creates a ripple effect, fostering an environment where growth is not just measured in numbers but in the positive impact we make on the lives of those we touch. As we continue to expand, our commitment to authentic connections and holistic well-being remains unwavering, propelling us forward on this fulfilling journey.
Contact Info:
- Website: synchronicitytx.com
- Instagram: @synchronicitytx.com
- Facebook: Synchronicity Cryo and Wellness
Image Credits
Kendall Dean Photography