We recently connected with Shauntelle Parham and have shared our conversation below.
Shauntelle, looking forward to hearing all of your stories today. To kick things off, we’d love to hear about things you or your brand do that diverge from the industry standard.
One of the things we most admire about small businesses is their ability to diverge from the corporate/industry standard. Is there something that you or your brand do that differs from the industry standard? We’d love to hear about it as well as any stories you might have that illustrate how or why this difference matters.
One thing that I feel sets me apart from the home staging industry standard is that I offer medical office styling as well. I haven’t come across many home stagers providing this service. I decided to add this because of my background in the medical field. I’ve worked in both clinical and administrative settings in pediatrics, dermatology, as well as other specialties. I’ve taught as a medical assistant instructor as well as worked as an advisor for many physicians. Because of this background, I have a deeper understanding of what is practical and functional for the physicians in their offices as well as what creates a calming experience for patients. I’ll elaborate on this more. Medical office styling is highly important for several reasons.
First, the appearance and ambiance of a medical office can significantly impact the patient experience. A well-designed and aesthetically pleasing environment can help create a sense of comfort, calmness, and trust for patients. It can contribute to a positive first impression, reduce anxiety, and enhance overall patient satisfaction.
Secondly, medical office styling can reflect the professionalism and credibility of the healthcare provider. A clean, organized, and visually appealing space can help build trust and confidence in patients, making them more likely to choose and recommend the medical practice.
In addition, medical office styling can align with the branding and identity of the healthcare provider. Consistency in design elements, color schemes, and overall aesthetics can reinforce the brand image and create a cohesive and recognizable identity. This can contribute to a sense of professionalism and differentiate the medical practice from competitors.
Overall, medical office styling plays a crucial role in creating a positive patient experience, establishing credibility, improving efficiency, and reinforcing the brand identity of a healthcare provider. It is an investment that can have a significant impact on the success and reputation of a medical practice.
Shauntelle, for folks who may not have read about you before, can you please tell our readers about yourself, how you got into your industry / business / discipline / craft etc, what type of products/services/creative works you provide, what problems you solve for your clients and/or what you think sets you apart from others. What are you most proud of and what are the main things you want potential clients/followers/fans to know about you/your brand/your work/ etc. Please provide as much detail as you feel relevant as this is one of the core questions where the reader will get to know about you and your brand/organization/etc.
I’ve been creative at heart from a very young age. I found joy in decluttering, organizing, and interior design as well as shopping for home decor. I’ve styled homes throughout the years but never professionally. Casually, I had an encounter with a realtor who inquired if I would be interested in real estate staging and from this opportunity, I decided to launch Infinite Possibilities Home Organizing & Staging which is an award winning, Houston, TX based home staging company.
We specialize in Vacant Home Staging, Decluttering & Home Organization, Redesign services, Short Term Rental Styling and Medical Office Styling. Our goal is to create beautiful interiors in addition to creating functional and practical spaces.
I solve several problems for clients such as helping them maximize the appeal of their spaces as well as overcoming the challenge of showcasing the potential of a space. I am most proud that I can help clients whether they’re looking to sell their home, refresh their current home, style their short term rental, or update their medical offices. I love being able to provide a multitude of services to my clients.
Funding your business – tell us the story of how you put together the initial capital you needed to start your business?
When I started my business I had to learn through trial and error. I was using my paycheck to fund my business which is not the most ideal way to go. I believe this has hindered me from growing my business sooner. I then took it upon myself to learn the fundamentals of creating a business profile, applying strategies to increase my ability to obtain business credit as well as business funding in an effort to scale my business and take it to the next level. Business funding allows me to increase my marketing strategies, hire an assistant, and increase my inventory which will expedite my growth.
Can you share the story of a time when you had to pivot (in business, career or life).
This all comes down to mindset. My thoughts on success have undergone significant changes over the years. In the past, I believed that success was primarily defined by professional achievements, such as obtaining prestigious titles and earning a substantial salary. I’ve worked for large corporations yet I was very unfulfilled. Something had to change so my outlook has since evolved.
I now perceive success as having the freedom and complete control over my life. The ability to engage in projects that align with my values, without being answerable to a superior, and being able to structure my days according to my preferences, represents a level of success that I never envisioned for myself before. As this has become my reality, my entire mindset has shifted. I now understand success as finding happiness and fulfillment in what I do, and having the privilege to live a life that holds personal significance.
Interior design has always been a passion for me even at a young age so I decided to launch my business and the recognition that I’ve received thus far has confirmed that this is where I’m supposed to be. This is the best decision that I’ve ever made!
Contact Info:
- Website: www.iphomestaging.com
- Instagram: www.instagram.com/iphomestaging
- Facebook: www.facebook.com/iphomestaging
- Linkedin: https://www.linkedin.com/in/shauntelle-capri-parham/
- Yelp: https://www.yelp.com/biz/infinite-possibilities-home-organizing-and-staging-katy
Image Credits
Eric Moquin (Fotto Fusion) Erin Appel (Wami Photography) TK Images