We recently connected with Shauna Hollinger and have shared our conversation below.
Alright, Shauna thanks for taking the time to share your stories and insights with us today. So let’s jump to your mission – what’s the backstory behind how you developed the mission that drives your brand?
I’ve always been fascinated by technology and the doors it opens for sharing knowledge online. My journey with Effortless Launch started from a place of passion for finding a way to monetize to make extra income. As a busy mom of two, working full-time, I found a way to merge my love for tech with a desire to help others as I was spending a lot of my time creating content on Instagram.
Creating my first online course on Kajabi was how I was able to monetize for the first time. I made my first $1k passively thanks to a funnel I set up that was fully automated. I shared the link to my sales page with my audience, went to bed, and woke up to sales. They received their login information and were able to go through a good portion of the course all while I was asleep.
It showed me that with the right tools, anyone can share their expertise and generate passive income, even with a hectic life. This experience wasn’t just about financial gain; it was about the potential to share valuable knowledge with those who needed it. Seeing people get results from my strategies was amazing.
As always, we appreciate you sharing your insights and we’ve got a few more questions for you, but before we get to all of that can you take a minute to introduce yourself and give our readers some of your back background and context?
I’m Shauna Hollinger, the CEO of Effortless Launch. My passion for automation and my experience juggling a full-time job while being a mom and wife led me here. Selling digital offers in the form of courses, group coaching programs, 1:1 sessions, memberships, etc, allows us to share our knowledge online, and make money passively. However, I see how confusing the technical side can be for many talented professionals.
Effortless Launch is designed to bridge that gap. I offer a helping hand to those brilliant minds who are exceptional in their fields but find the tech aspect of launching their signature evergreen courses overwhelming. My expertise lies in getting industry experts set up on Kajabi or Membervault, automating evergreen funnels, and eliminating tech headaches.
The uniqueness of Effortless Launch lies in the personalized approach I take with each client. It’s not just about providing tech support; it’s about ensuring that the tech setup aligns perfectly with your course goals and overall business strategy while making the customer journey as smooth as possible.
I take pride in seeing my clients move from feeling stressed about tech to being excited about the possibilities their online courses or high ticket program can bring. What drives me is the ability to transform the tech part of course creation into a seamless, stress-free experience for my clients, enabling them to focus on what they do best: sharing their expertise and impacting lives.
My goal is to make the tech side of things easy for educators and experts wanting a streamlined launch, allowing them to concentrate on their passion rather than the complexities of digital platforms.
We’d love to hear the story of how you built up your social media audience?
I never had the intention of being an influencer when I joined Instagram. I started an Instagram account to document my transition to a plant-based lifestyle. Despite my disinterest in cooking, sharing my simple meals helped me stay on track and, surprisingly, grew my following quickly on my personal page @shaunarenee.co, cultivating a highly engaged community. This helped me land brand partnerships. It also led to frequent questions about my growth strategy, inspiring me to launch my first online course on Kajabi.
Over time, my focus evolved from documenting my transition to plant-based food to fitness, then to influencer marketing. I wasn’t afraid to try something different, especially when I realized something wasn’t profitable. I was spending hours a day creating content and “growing my following,” but had nothing to show for it since I wasn’t monetizing along the way. By pivoting to other niches, I found ways to monetize with courses, 1:1 coaching, and I even started an influencer management agency, securing lucrative deals for creators. I’m now focusing more so on the online business side, setting up tech workflows for industry experts with digital offers.
The key lesson I’ve learned is the power of niching down and the importance of pivoting when necessary. Despite losing followers with each content change, I discovered the value in pursuing what truly resonates with me—helping others earn while doing what they love. Today, my priority isn’t my follower count but attracting qualified leads for my services.
Have you ever had to pivot?
I worked for 13 years at a government agency, initially thinking I’d stay until retirement. Yet, I found no passion in my daily work. I witnessed many disgruntled colleagues devote decades to the agency, retiring without truly being happy with their role. I decided to take a chance and pivot to a career that does bring me joy. What excites me is the prospect of monetizing in various ways online and helping industry experts transform their expertise into passive income.
Learning more about influencer marketing and evergreen sales funnels has helped me align my full time career and online business with my passion—assisting creators in earning additional income online.
Contact Info:
- Website: https://effortlesslaunch.com/
- Instagram: https://instagram.com/effortlesslaunch
- Facebook: https://facebook.com/effortlesslaunch
- Linkedin: https://www.linkedin.com/in/shaunarenee/
- Youtube: https://youtube.com/@effortlesslaunch
Image Credits
Whit Parker