We recently connected with Shauna Herbert and have shared our conversation below.
Shauna, appreciate you joining us today. Any thoughts about whether to ask friends and family to support your business. What’s okay in your view?
I have found that the most support you receive is from strangers who do not know you. Your friends and family expect you to be able to supply them with products at a heavily discounted rate but do not realize how much work and time you put into your creations.
Shauna, before we move on to more of these sorts of questions, can you take some time to bring our readers up to speed on you and what you do?
My name is Shauna and during the height of the pandemic I started I Am She Creations LLC. This brand was created with my then 5-yr old daughter making custom/ personalized cups and coasters. I started to transition into other products such as custom memorial lanterns and resin products such as shot glasses and book marks. I feel as though my biggest contribution to my community was my memorial lanterns. Every once in a while I would donate 1 to either someone who lost a family member to gun violence or someone who died due to COVID complications. I always love the response I receive from products I create and pour my heart into. Everything I make, I try to make sure it is held to a high standard. I love creating new products. The light that twinkle in my daughter’s eye when a new order is placed!
Do you sell on your site, or do you use a platform like Amazon, Etsy, Cratejoy, etc?
At this moment, I sell my products on Etsy. The fees do take a huge chunk of my sales which I am not too fond of. I would love to be able to develop my own e-commerce site but due to funding I am unable to right now.
Any thoughts, advice, or strategies you can share for fostering brand loyalty?
A lot of my direct customers are local. I normally post new products to my Instagram and Facebook page. Coupon codes are given to my return customers as a customer appreciation token.
Contact Info:
- Website: https://iamshebyshauna.etsy.com/
- Instagram: https://www.instagram.com/iam_shecreations/
- Facebook: https://www.facebook.com/profile.php?id=100077405500263&mibextid=LQQJ4d
Image Credits
N/A