We caught up with the brilliant and insightful Sharronda White a few weeks ago and have shared our conversation below.
Sharronda, thanks for joining us, excited to have you contributing your stories and insights. Before we get into specifics, let’s talk about success more generally. What do you think it takes to be successful?
I believe that always putting in the effort to grow and expand, while also staying consistent is the key to becoming successful. There may will come a time where you question when and if your business will ever take off, but always stay the course. Putting one hundred percent into everything you do won’t go unnoticed to those who see how passionate you are about it. Also, consistency gives you more of an opportunity for your business to get noticed by potential clients or customers. For example, having a consistent posting schedule on your preferred social media platform for your business will give your followers something to look forward to, which could possibly result in them becoming a loyal customer. Consistency is the key to building long term relationships and adds value to your business.
Awesome – so before we get into the rest of our questions, can you briefly introduce yourself to our readers.
Hi, my name is Sharronda and I’m a 24 year old nail artist located in Plantation, FL. If some of you not know, I’m also a former clothing brand owner as well. Nails had always been a hobby for me, but I decided to practice extremely hard during quarantine and transitioned it into a career. I specialize in acrylic nail art as well as hand-painted acrylic press on nails.
I believe that my attention to detail and my ability to make other comfortable during nail services sets me apart from others in my industry. Being serviced by me is a fun and relaxing experience. I always strive to make the request made by my client come to life and getting it done perfectly. My existing clients always applaud me for the ability to make their acrylic nails last for 3-5 weeks.
How did you build your audience on social media?
I built my social media presence by being consistent and providing quality images and videos to my viewers and potential clients. I gained 500+ followers on TikTok in under two weeks just off of researching popular music sounds that are used in lots of other nail technician’s content, and also by posting on a consistent schedule.
Some advice I would give someone looking to build a social media presence would be to make sure you’re always providing quality content, as the quality is what draws the attention of your viewers.
We’d love to hear about how you keep in touch with clients.
I keep in touch with my clients by offering loyalty cards that allow them to receive an incentive after their sixth appointment with me. This, plus my quality of work, is what constantly brings them back to get a service done by me. I believe this plus other incentives during services assists with the growing of clientele.
Contact Info:
- Website: https://app.acuityscheduling.com/schedule.php?owner=23011511
- Instagram: https://instagram.com/plushnailartistry?igshid=YmMyMTA2M2Y=
- Youtube: https://m.youtube.com/channel/UCD-kj2YmsFMDp9BRliIQgjw?sub_confirmation=1