Alright – so today we’ve got the honor of introducing you to Sharon Randolph. We think you’ll enjoy our conversation, we’ve shared it below.
Sharon, appreciate you joining us today. Coming up with the idea is so exciting, but then comes the hard part – executing. Too often the media ignores the execution part and goes from idea to success, skipping over the nitty, gritty details of executing in the early days. We think that’s a disservice both to the entrepreneurs who built something amazing as well as the public who isn’t getting a realistic picture of what it takes to succeed. So, we’d really appreciate if you could open up about your execution story – how did you go from idea to execution?
In 2019, I had the idea to start a business that would offer alternative and holistic education services and resources to our local community. I had always been passionate about health and wellness, and I wanted to create a space where people could learn about and explore different ways to improve their well-being.
I started by launching a service-based business on social media. I offered consultations, workshops, and other events that focused on holistic health and wellness. I also created a blog where I shared articles and resources about alternative and holistic practices.
In August 2019, I announced my first Fall into Wellness Retreat. The retreat was a huge success, and it helped me to connect with a larger audience. I also produced a limited series podcast interviewing guest speakers of the retreat.
In February 2020, the COVID-19 pandemic hit. The pandemic presented a unique opportunity for me to pivot my business model and offer assistance to business owners and customers who were searching for effective solutions to their health and wellness needs. I decided to focus on developing a marketplace for black-owned health and wellness businesses, building strategic partnerships, increasing brand awareness, and connecting with a wider audience.
In May 2020, I did a soft launch for my first product-based subsidiary, Black Royal Teas. The launch was a success, and it generated significant engagement and sales.
In July of that same year, I participated in my first pop-up event featuring branded products from my brand and my first two brand partnerships KJ’s Soaps & More Galore & Melanated Mosaics. The event was a success, and it helped me to build brand awareness and connect with a wider audience.
By 2021, I had extended my community reach to the Atlanta and Oakland market through strategic partnerships with TruStory Media, Intentional Queens, and Zin Potion. My brand awareness and engagement increased by 11%, and my community continued to grow.
In 2022, I hosted my first pop-up style silent party featuring my community partners, Spiritual Essentials, Mya Muse Accessories, and Dope Fitt. The event was a huge success, and it helped me to increase brand impressions by more than 700%. I also hosted another pop-up silent party with new community partners, which helped to increase our audience and exposure. We currently have over 250 health and wellness partners in our community.
The current aim of our company is to provide an innovative solution to locate and connect with multicultural-owned health and wellness businesses. We also strive to educate our community about alternative and holistic practices that can benefit their well-being and expand their perceptions and beliefs about alternative remedies. Our ultimate goal is to promote health and wellness among our community by creating a supportive platform for businesses and consumers alike.
I am excited to see what the future holds for Night Fairy Wellness. We are committed to providing high-quality, holistic health and wellness services and resources to our community. We are also committed to educating our community about the importance of health and wellness and empowering them to make healthy choices. I believe everyone deserves to live a healthy and happy life, and I am committed to helping our community achieve that goal.
Sharon, before we move on to more of these sorts of questions, can you take some time to bring our readers up to speed on you and what you do?
Night Fairy Wellness is a one-stop shop for discovering wellness brands from around the world. We offer a wide variety of products and services, all from culturally diverse businesses. We believe that everyone deserves access to high-quality health and wellness products and services. That’s why we’re dedicated to connecting the world with a diverse range of wellness businesses. We’re also committed to empowering wellness entrepreneurs to grow their businesses and achieve their goals. Our mission is to bridge the gap between generational wealth within diverse communities by offering effective and accessible solutions for business growth, marketing, and branding.
We pride ourselves on offering a range of products and services tailored specifically to the needs of health and wellness business owners. Our membership-based marketplace provides a comprehensive suite of marketing solutions, coaching, and support to help our clients achieve their business objectives and elevate their wellness brands for generations to come.
What sets Night Fairy Wellness apart is our deep understanding of the challenges faced by multicultural small business owners in the health and wellness marketplace. We recognize the importance of branding, marketing, and sales in driving business success. By combining our expertise in these areas with our innovative tech solutions, we provide a unique platform that empowers entrepreneurs to thrive and succeed. In addition, we offer opportunities for individuals to learn from our community of wellness experts on topics related to spirituality, mental health, and self-care.
We are most proud of our ability to cultivate, educate, and inspire our community. We go beyond offering traditional business resources by creating a safe space where entrepreneurs can connect, collaborate, and learn from one another. Through interactive experiences, recurring meetups, and a vibrant online presence, we foster a supportive environment that encourages personal and professional growth.
Potential clients and followers should know that Night Fairy Wellness is dedicated to their success. We are committed to providing the tools, resources, and support needed to help entrepreneurs overcome challenges, maximize growth strategies, and achieve their business goals. We believe in the transformative power of entrepreneurship and are passionate about helping our clients make a lasting impact in the health and wellness industry.
In summary, Night Fairy Wellness is a trailblazing brand that offers innovative solutions for entrepreneurs in the health and wellness industry. We provide comprehensive marketing solutions, coaching, and support to help our clients grow their businesses, achieve their objectives, and leave a lasting legacy. We invite you to join our community and embark on a transformative journey towards business success and generational wealth.
Can you tell us about a time you’ve had to pivot?
During the challenging times of COVID-19, Night Fairy Wellness faced a significant obstacle as the landscape of the health and wellness industry rapidly changed. However, we saw this as an opportunity to pivot and provide much-needed assistance to both business owners and customers who were searching for effective solutions to their health and wellness needs.
Recognizing the increased demand for online services and virtual experiences, we swiftly adapted our business model to cater to this new reality. We expanded our digital offerings, began to develop a robust online platform that will allow entrepreneurs in the health and wellness industry to showcase and sell their products and services to a wider audience.
Additionally, we curated a range of virtual events, workshops, and courses to provide education and support to business owners navigating the challenges of the pandemic. By embracing innovative technologies and leveraging our expertise, we enabled entrepreneurs to continue connecting with their communities, expanding their customer base, and growing their businesses in a virtual environment.
This pivot not only allowed us to support the health and wellness community during a challenging time but also positioned Night Fairy Wellness as a leader in providing innovative solutions for entrepreneurs in the industry. We are proud to have been able to adapt swiftly and provide valuable resources that helped businesses thrive in the face of adversity.
The experience of pivoting during COVID-19 reinforced our commitment to continuously evolve and find new ways to meet the needs of our clients. It showcased our agility, creativity, and determination to overcome obstacles and find opportunities for growth and success even in the most uncertain times. We are grateful for the resilience of our community and the trust they placed in us as we navigated through these unprecedented circumstances together.
Have any books or other resources had a big impact on you?
“Start with Why” by Simon Sinek “The Road to Character” by David Brooks
“How to Be A Power Connected: The 5 + 50+ 100 Rule to Turn Your Business Network into Profits” by Judy Robinett
“Adventures in Understanding” by Manly P. Hall
“The Road Less Traveled” by M. Scott Peck
“Creating the Work You Love” by Rick Jarow
Contact Info:
- Website: bit.ly/joinnfw
- Instagram: www.instagram.com/nightfairywellness
- Facebook: www.facebook.com/nightfairywellness
- Linkedin: https://www.linkedin.com/company/night-fairy-wellness/
- Youtube: www.youtube.com/@nightfairywellness
Image Credits
Fresco Alessandro @wakeupfresco