We were lucky to catch up with Sharon Moskowitz recently and have shared our conversation below.
Hi Sharon, thanks for joining us today. What’s been the most meaningful project you’ve worked on?
I know this may sound a bit obnoxious however, most of my projects are meaningful. I have the most incredible artists that I get to work with or meet and get to know. I learn about their “story” and see how I can help guide, advise or connect them. The art “pop-up” art shop and exhibit has been amazing. taking an absolutely blank space and curating with over 25+ artists. Installing at least 200 pieces of art, salon style is truly gratifying and well gorgeous. The wow-factor and of course selling the work is very meaningful. Though let’s not forget it is HARD WORK. I could not do it without several friends who become staff and staff who become friends. That in itself is meaningful. Lastly, is being recognized and chosen for a metro city wide program that was a selective process for artists and arts leaders. When I made the cut I truly felt gratitude and honored to serve.
Sharon, before we move on to more of these sorts of questions, can you take some time to bring our readers up to speed on you and what you do?
srmART CONNECT. started as a passion to follow and support arts organizations that are making a difference in their communities. It then grew into active arts advocacy until I was ready to begin offering the most vital service – connections. Whether it’s artist to artist or collectors and galleries, I assist the artists, collectors, buyers, designers, and event designers. I provide selling opportunities through one on one, pop-up art shows, open houses and soon workshops. This has been an amazing transition from my fulltime corporate event planning business and arts advocacy on the side. Now it has flipped to the other way around!
Can you share a story from your journey that illustrates your resilience?
My resilience comes from longevity in the event industry, working for arts advocacy and the wisdom of inspiring mentors. The late Todd Murphy, an international multidisciplinary artist was truly my greatest support and also knew how to push me to never stop walking into galleries to learn about the selling of artwork, meeting with established artists, in order to coach and advise emerging artists. And very importantly not be afraid to sell my own self just because I did not earn my MFA. I am however a graduate of a great university that I went back to work for and managed their performing arts center and curated amazing exhibits for students to meet artists that they would not normally get to meet beyond campus. What I have learned, has been through my own research, the power of connections, and creating new initiatives that will enhance a community or artist, and make them more successful and economically sound.
Have you ever had to pivot?
When Covid hit in 2020 I was furloughed from my position from the Performing Arts Center I adored. It was also stable revenue for me and benefits. I with about 50 other employees were not brought back as the administration was also transitioning and the CFO decided my position should be dissolved. I threw myself into my business full force. Once Covid had died down, I turned to a community’s travel and visitor bureau’s President and proposed an Art Pop-Up in a vacant retail space with artists from all over Atlanta, and it was a huge hit for both locals and anyone coming to visit the area. We have done two and plan on more. A creative community makes for a happy arts community and my mission achieved!
Contact Info:
- Website: www.srmartconnect.com
- Instagram: @srmartconnect
- Facebook: @srmartconnect
- Linkedin: https://www.linkedin.com/in/sharonmoskowitz/
- Pinterest: SharonMoskowitz @srmosk Pin srmARTconnect http://voyageatl.com/interview/conversations-inspiring-sharon-moskowitz/ (this is an older article)
Image Credits
My headshot David Clifton-Strawn Photography