We were lucky to catch up with Sharne Maloney recently and have shared our conversation below.

Sharne , looking forward to hearing all of your stories today. We’d love to have you retell us the story behind how you came up with the idea for your business, I think our audience would really enjoy hearing the backstory.

Awaken Beauty was born from my personal journey — as a woman, a mother, and an entrepreneur navigating the delicate balance of life, love, and business. Through it all, I discovered that beauty isn’t just about lashes or aesthetics. It’s about how women show up in the world — how they carry themselves, how they lead, love, and live boldly.
Years spent behind the chair, deep conversations with clients, and my own evolution revealed a truth: beauty is a lifestyle. It’s the rituals we embrace, the mindset we cultivate, the way we present ourselves, and the self-belief that fuels us through every season of life.
I noticed my clients weren’t just booking appointments — they were seeking transformation. Lashes gave them a confidence boost, but the real magic happened in the connection, the conversation, and the empowerment that followed. That’s when I knew Awaken Beauty was more than a service — it was a movement.
I envisioned a brand that meets women where they are, reminding them that their presence is an act of self-love, power, and grace. So I built Awaken Beauty as a full experience — not just a beauty business. Every lash set, every scent, every event, and every mentorship moment is intentionally designed to help women step into their confidence and embrace their power with elegance.
Awaken Beauty is where transformation begins — from the inside out.

Awesome – so before we get into the rest of our questions, can you briefly introduce yourself to our readers.

I’m Sharne’ Maloney, the visionary behind Awaken Beauty Inc. — a multifaceted beauty and lifestyle brand designed to empower women through innovation, confidence, and luxury.
My journey began as a licensed cosmetologist with a simple yet powerful belief: beauty is not just a service — it’s a lifestyle. Over the years, that belief evolved into a movement. I’ve witnessed firsthand how beauty rituals help women show up with confidence — in their careers, relationships, and everyday lives.
Awaken Beauty Inc. offers a full suite of transformative experiences:
Luxury lash services that elevate presence
Signature perfumes and body oils that boost confidence
Mentorship programs and curated events that nourish the soul
Every product, service, and experience is rooted in the idea that beauty is holistic — it’s how you feel, how you present yourself, and how you lead.
What sets Awaken Beauty apart is our unwavering commitment to empowerment through excellence. We don’t just offer beauty services — we create sacred spaces for transformation, connection, and growth. My greatest pride lies in helping women recognize their worth, discover their voice, and embrace the power of showing up fully as themselves.
Awaken Beauty Inc. is more than a brand — it’s a lifestyle. A bold, elegant, and intentional way of living that helps women look good, feel good, and live on purpose.

How about pivoting – can you share the story of a time you’ve had to pivot?

The pivotal moment in my business came after the pandemic, when service-based businesses were forced to pause. For years, I had built a thriving lash business not just offering beauty services, but creating deep connections with women. I listened to their stories, celebrated their wins, and helped them feel beautiful inside and out.
Suddenly, I had to ask myself: Can I still create that same energy without providing a service? That question led to a breakthrough.
I began crafting luxury perfume body oils elegant, intentional products that seamlessly fit into women’s beauty rituals. These oils weren’t just about scent; they were about self-care, confidence, and presence.
That realization became the turning point. I expanded my definition of beauty and pivoted from offering only lash services to building a lifestyle brand one that embodies beauty in all its forms. Through luxury body oils, curated events, and soulful experiences, Awaken Beauty became a space where women could reconnect with themselves and each other.
This shift allowed me to serve women on a deeper level not just helping them look beautiful, but helping them live beautifully. It wasn’t just a business move; it was an evolution. One that aligned my purpose with my passion.
So if you’re standing at the edge of change, wondering if it’s time let me say this: Don’t be afraid to step out of your comfort zone. You never know what beauty is waiting on the other side.

Any stories or insights that might help us understand how you’ve built such a strong reputation?

From the very beginning, I made it my mission to create experiences, not just services. Whether it was a lash appointment or a mentorship session, I showed up with the same level of passion and professionalism every single time. That consistency built trust and trust built community.
I’ve never been afraid to evolve. Staying innovative, pivoting when needed, introducing new products, and creating spaces for women to connect has kept Awaken Beauty Inc. relevant, respected, and rooted in purpose.
But more than anything, I believe my reputation was built on how I make people feel. Every client, student, or guest who interacts with Awaken Beauty Inc. should leave feeling seen, valued, and inspired. That’s what transforms first-time clients into loyal supporters and loyal supporters into a thriving community.
Awaken Beauty isn’t just a brand. It’s a feeling. It’s a movement. It’s a mirror that reflects the power, elegance, and worth of every woman who walks through our doors.

Contact Info:

• Website: https://www.awakenbeautys.com
• Instagram: lashes_by_sharne
• Facebook: Sharne Maloney
• Linkedin: Sharne Maloney