Alright – so today we’ve got the honor of introducing you to Sharmayne Crockett. We think you’ll enjoy our conversation, we’ve shared it below.

Alright, Sharmayne thanks for taking the time to share your stories and insights with us today. So, let’s imagine that you were advising someone who wanted to start something similar to you and they asked you what you would do differently in the startup-process knowing what you know now. How would you respond?

One of the biggest lessons I’ve learned as a co-owner of this business, especially while working alongside my mother, is how important it is to focus on one product before trying to do too much at once. In the early days, we spread ourselves too thin by exploring different jewelry lines simultaneously, which confused our brand and wasted resources. If I could start over, I would prioritize perfecting one product first. This focused approach would allow us to truly understand customer preferences, refine our designs, and ensure high-quality production. Building a strong brand identity around a single product would help establish trust and recognition in the market.

Once we had a solid foundation with our first product, I would carefully consider when to introduce new items. This way, we could grow without losing sight of quality or customer satisfaction. Focusing on one product would also make it easier to gather valuable feedback and insights, guiding our future decisions and product development. Looking back, I realize that by concentrating on one product until it was successful, we could have built a stronger foundation for our brand and achieved faster growth. This lesson in focus continues to inform our approach as we move forward together.

Great, appreciate you sharing that with us. Before we ask you to share more of your insights, can you take a moment to introduce yourself and how you got to where you are today to our readers.

As a kid, I watched my mother create jewelry for others, and I thought that was really cool. I saw how much people encouraged her to continue, which inspired me. My first experience with the craft happened back in 2009, when my mother and I went to a vendor’s event. I worked the table with her, selling my own little drawings alongside her jewelry. It was funny and exciting to see people genuinely stop to comment on my art, and sometimes they would buy my drawings after buying a piece from my mom. Seeing both of us make sales was a great feeling, and it made me realize that connecting with people through creativity was something I wanted to do.

Today, as co-owners, we focus on making spiritual jewelry. Our pieces are crafted for those interested in healing energy, crystals, and even paganism. They’re also made for anyone who simply likes the design, even if they don’t know what each bracelet symbolizes. We want our brand to stand out as offering jewelry that’s simple yet meaningful, connecting with people on a spiritual level. What I’m most proud of is our ability to create pieces that resonate deeply with our customers, giving them something they can wear every day that still feels personal and significant.

Have any books or other resources had a big impact on you?

As a current advertising major, one book that I believe every business owner should read is Truth, Lies, and Advertising: The Art of Account Planning by Jon Steel. This book has been significant in shaping my approach to business and management, especially in understanding the importance of customer insight and strategic planning. Steel’s focus on understanding consumer behavior and connecting with audiences on a meaningful level has been essential to how I think about reaching customers and building a brand that resonates. This resource really helps any entrepreneur grasp the value of blending creativity with a solid, research-backed strategy.

Learning and unlearning are both critical parts of growth – can you share a story of a time when you had to unlearn a lesson?

Something I had to unlearn was the art of waiting until the last minute. For a long time, I thought I thrived under pressure, leaving things to the last minute and convincing myself that I worked best with a looming deadline. But as I got more involved in my business and studies, I realized this habit often led to unnecessary stress and sometimes even mistakes.

One experience that drove this lesson home was a group project in my advertising class, where we were tasked with developing a campaign for Doctors Without Borders. I left a lot of my part until the final days, assuming everything would fall into place. Although I managed to finish my work for the project, the time crunch left me behind on other schoolwork. It was frustrating to realize that the quality could have been so much better if I’d given myself more time, without sacrificing other responsibilities. Since then, I’ve learned to start projects early, giving myself time to refine, get feedback, and manage my workload more effectively. Now, I see the value in pacing myself for better results and for the peace of mind that comes with being well-prepared.

Contact Info:

• Website: https://www.acmjewelry.com
• Instagram: https://www.instagram.com/sthy_my/
• Linkedin: https://www.linkedin.com/in/sharmayne-crockett-41a894257/
• Youtube: https://www.youtube.com/@moondum
• Other: https://www.pinterest.com/moondum2/