We caught up with the brilliant and insightful Sharita Fulton a few weeks ago and have shared our conversation below.

Hi Sharita, thanks for joining us today. Almost all entrepreneurs have had to decide whether to start now or later? There are always pros and cons for waiting and so we’d love to hear what you think about your decision in retrospect. If you could go back in time, would you have started your business sooner, later or at the exact time you started?

Starting later in life would have afforded me the luxury of time to hone my skills, refine my vision, and really understand the industry I was entering. By that time, I would have had better resources at my disposal, established a wider network of support, and possibly even absorbed more knowledge from my academic pursuits.

Had I started later, I would have felt more prepared. I would have been able to tackle challenges with a clearer mind and more strategic planning. The lessons I learned in the early days of balancing so many responsibilities could have been put to use in a way that propelled my business forward rather than merely managing it back then.

Looking back, while I don’t regret the journey I took, there’s a part of me that imagines what it could have been like if I had pursued my passion with more preparation and a steadier pace. I could have invested more time into crafting the brand, building relationships, and laying a strong foundation for growth.

I am proud of what I have achieved with Majestic Events. Every step of the journey has contributed to who I am today, both as a business owner and as an individual.

As always, we appreciate you sharing your insights and we’ve got a few more questions for you, but before we get to all of that can you take a minute to introduce yourself and give our readers some of your back background and context?

I am an entrepreneur and skilled marketing manager. As the founder of Majestic Events, LLC, a full-service event planning company, this business was born out of my passion for creating memorable experiences. I decided to officially launch my business after years of organizing events for my church, Faith on the Move Ministries, and for my loved ones. What started out as a simple question about a women’s retreat has blossomed into this amazing business venture where I am able to be a part of some of the most important days of my clients’ lives. We have expanded from event planning to event management, décor and so much more.

With a keen eye for detail and a commitment to excellence, we bring a personal touch to every occasion. Through Majestic Events, we are able to transform visions into reality, ensuring each event is not just planned, but truly an extraordinary experience.

What’s a lesson you had to unlearn and what’s the backstory?

A lesson I had to unlearn was the notion that the event planning industry is oversaturated. When I first entered this field, I was young and relatively new, and I often found myself feeling overwhelmed. I saw numerous event planners, each with their own unique style and approach, and it led me to believe there was no room for my vision or services.
Over time, I began to reframe my thinking. I realized that every client is not meant to be mine, and that’s completely okay. The truth is, the right clients and the right events will find their way to me. The beauty of the event planning industry lies in the diversity of preferences and needs that clients have, and not every approach resonates with everyone. By focusing on my unique strengths and the specific experiences I want to create, I began to understand that my style would naturally attract the right clientele.

This unlearning process was crucial for my growth not only as a professional but also as a person. It taught me resilience in the face of rejection and helped me embrace a more abundant mindset. I started viewing each interaction as a learning opportunity, and instead of feeling defeated, I began to celebrate the connections I was able to make, regardless of the outcomes.

The clients who align with my vision will find me—just as I will find them. Embracing this mindset has enabled me to cultivate a thriving business, grounded in authenticity and purpose.

What’s been the most effective strategy for growing your clientele?

The most effective strategy for growing my clientele has undoubtedly been the power of good old-fashioned word of mouth, coupled with a relentless focus on providing excellent service to my clients. In the event planning industry, reputation is everything. People often seek recommendations from friends, family, or colleagues when looking for a planner, which means that the experiences my clients have with Majestic Events directly influence my ability to attract new business.

From the very beginning, I made it a priority to deliver exceptional service at every event I planned. I believe that when clients feel valued and receive a high level of care and attention, they are much more likely to share their positive experiences with others. This not only leads to repeat business, where past clients return for future events but also sets the stage for referrals. When someone has a positive experience, they become enthusiastic advocates for my services, recommending me to peers who are planning their own events.

Contact Info:

• Website: https://mymajesticevents.wixsite.com/majesticevents
• Instagram: https://www.instagram.com/majesticeventsllc

Image Credits

Vili Photography