We’re excited to introduce you to the always interesting and insightful Shari Leidich. We hope you’ll enjoy our conversation with Shari below.
Shari, appreciate you joining us today. Let’s start big picture – what are some of biggest trends you are seeing in your industry?
Low carb and zero sugars are trends that are hear to stay. Consumers are faced with daily health struggles and reducing sugar is key.
Shari, love having you share your insights with us. Before we ask you more questions, maybe you can take a moment to introduce yourself to our readers who might have missed our earlier conversations?
In 2004, I was diagnosed with Multiple Sclerosis that led me to learn about the benefits of diet on health and wellness. In 2005, I founded Two
Moms in the Raw – a company known for sprouted, organic snacks – and grew it into a multi-million dollar business. I built on that success, publishing the Two Moms in the Raw simple, clean, irresistible recipes for your family’s health cookbook.
In 2016, I turned my attention to your morning coffee by launching Know Brainer
– grab-n-go award-winning coffee creamers and instant beverages infused with ingredients that improve brain health. In 2019, I launched the award-winning Max Mallow.
I have been a pioneer all along. I was ahead of the curve with raw foods, but then awareness of the benefits built demand – and now Max Sweets is following the same trajectory.
I currently support all research and development
Can you share a story from your journey that illustrates your resilience?
When I walked away from Two Moms in the Raw, I was devastated. Our investors brought in a CEO and CMO who created an unbearable working environment where we lost the soul and mission of our brand. I learned:
– Never become complacent
– Keep your team accountable (including yourself)
– Hire the right people to do the job
– Be careful who you choose to partner with for investment
– Be proactive as soon as you see signs of dishonesty and disfunction
Can you tell us about a time you’ve had to pivot?
I was a happy mom of three children when my world turned upside down. Receiving the diagnosis of Multiple Sclerosis was not easy. After lots of trials and tribulations, I found food to be my medicine. I created sprouted, raw foods and, with a lot of help from my family, turned that into a multi million dollar business,
I took a lot of experience and learning from Two Moms and have poured this knowledge into Know Brainer Foods. Our brand Max Sweets has now grown into another multi million dollar brand.
I still use food to heal to this day and this fuels very product I create.
Contact Info:
- Website: https://maxsweets.com/
- Instagram: https://www.instagram.com/lovemaxsweets/
- Facebook: https://www.facebook.com/lovemaxsweets
- Youtube: https://www.youtube.com/results?search_query=know+brainer+max+mallow
- TikTok: https://www.tiktok.com/@knowbrainer/video/7193115276093820206?lang=en&q=%40knowbrainer&t=1674850231492
Image Credits
Max Sweets