We caught up with the brilliant and insightful Sharen Rooks a few weeks ago and have shared our conversation below.
Sharen, appreciate you joining us today. Can you talk to us about a project that’s meant a lot to you?
The most meaningful project I’ve worked on was the Born2Win annual inspirational concert. Visions of the concept were provided five years before actual execution. I began to map out the points on paper and over time, I began to realize how it all made sense. Many would think, this was a business concept. NOT so. It was designed to be an event to recognize anyone who has been victimized but yet overcame the trauma. The joy of seeing vendors benefit, relationships being developed, and people traveling great distances to support and attend was the reward. To date, many people still inquire about the return of Born2Win.
As always, we appreciate you sharing your insights and we’ve got a few more questions for you, but before we get to all of that can you take a minute to introduce yourself and give our readers some of your back background and context?
My background came from the nonprofit sector, and I quickly realized how much I enjoyed building relationships and connecting with others. The PR & Marketing business was birthed with nothing, but I had a tagline, “If you want it Told, I’m the one to Tell it” I already maintained a healthy database, so it was easy to pivot into public relations, and marketing. Power Media Solutions is a full-service public relations and marketing firm. We help amplify the clients’ BRAND! We focus on foundational structures and teaching through application methods. We meet clients where they are in reference to their needs and desire to scale their brand. I am most proud of creating extensions of Power Media Solutions, such as Jumpstart Your Business Network Live, Jumpstart Your Business Membership, Tell it Now PR/Marketing Conference, Jumpstart Your Business Live Podcast with Bumpin96.3, Hosted by The WorldFamous Leveda McCou and being the Publicist for Bluff City Magazine. Power Media Solutions is about educating entrepreneurs through a comprehensive approach. Our brand is founded on integrity, credibility, and proven success stories.
Any stories or insights that might help us understand how you’ve built such a strong reputation?
What helped me build my reputation within the market was my character. Every place I worked, volunteered, served, and every event that I participated in — in any capacity — it was meaningful and I was consistent. I often share with entrepreneurs the importance of maintaining a solid reputation from day one. People want to do business or support what they align with.
Do you have any insights you can share related to maintaining high team morale?
The best advice I can provide is to demonstrate leadership. If you are incompetent, it will ruin the team and the ability to maintain high morale. I have more than ten years of HR credentialing and I have witnessed this firsthand. Many organizations position incompetent individuals within the organizations and over time, kill the organization. You will soon see the mass Exodus. When senior leadership dismisses or devalues the voices of the people, rest assured, it will not end well. The #1 requirement is mutual respect, which I believe is missing within most organizations. We spend so much time talking “at” people, or “to” people instead of talking “with” them.
Seek the proper outline and model of what leadership looks like. When considering leadership roles, listen and adhere to your human resource department. Hire a third-party consultant and take their recommendations seriously.
When managing a team, it’s essential to maintain high morale because once a breach in trust occurs, it will spread like wildfire. If a crisis management issue is brewing for a company, Power Media Solutions can assist with that as well. However, we would rather not offer this service but rather help to consult businesses on how to be healthy from the beginning with effective employee relations approaches.
Contact Info:
- Website: www.powermediasolutions.com
- Instagram: www.instagram.com/power_media_sol/
- Facebook: https://www.facebook.com/powermediasol
- Linkedin: https://www.linkedin.com/in/sharenrooks/
- Twitter: https://twitter.com/sharenrooks
- Youtube: https://www.youtube.com/@PowerMediaSolutions
- Other: https://www.facebook.com/jumpstartyourbusinessnetwork/ https://www.facebook.com/sharenrookspublicist/ https://www.instagram.com/jumpstartyourbusinesslive/ https://www.tellitnowprconference.com/