We were lucky to catch up with Sharde Calloway recently and have shared our conversation below.

Alright, Sharde thanks for taking the time to share your stories and insights with us today. What’s the backstory behind how you came up with the idea for your business?

I was working in Finance. I received my MBA with a concentration in Finance from Rockford University, so I was so proud and felt accomplished in life. Then the Pandemic hit, I was furloughed from the hospital I was working at as a Financial Analyst then eventually let go. I was devastated, and felt hopeless for a brief moment. Then I spoke with my parents, and they provided the words of wisdom I needed to move forward on my entrepreneurial journey. I decided to start my own business. I have always been passionate about skincare, but I wasn’t in a position to quite start esthetics school. So I decided to start my business by offering woman clothing and accessories, I enjoy shopping and I have a pretty good taste in fashion. I wanted to provide a shopping experience that would leave my clients feeling beautiful from the inside on out. My collection was carefully curated with the everyday woman in mind. My business not only beautiful products, but also carefully curated affirmations that help uplift others.
Fast forward almost two years later, I will be offering beauty services, that can help my clients feel beautiful in an entire different way. Hello Beauti is evolving into a one stop shop for all things beauty. My clients will be able to receive all skincare services and products by a licensed esthetician, and also shop curated pieces with their beauty in mind.

Awesome – so before we get into the rest of our questions, can you briefly introduce yourself to our readers.

Hello Beauti is an online/ in-person beauty experience, where future and potential clients can shop and also receive customized skincare treatments tailored to their needs.

Can you talk to us about how your funded your business?

My initial capital came from my savings and cashing in my investments accounts.

We’d love to hear the story of how you built up your social media audience?

I built the small audience by making 90 days worth of content prior to me launching my business. I stay consistent with my engagement, by posting 2 to 3 times a day. I also downloaded meta business suite, to help manage my social media platforms.

Contact Info:

• Website: www.hello.beauti.com
• Instagram: hello.beauti1
• Facebook: Hello Beauti
• Linkedin: Sharde Calloway
• Twitter: Sharde Calloway
• Youtube: Hello Beauti
• Other: Tik tok Hello Beauti