Alright – so today we’ve got the honor of introducing you to Shantel Necole. We think you’ll enjoy our conversation, we’ve shared it below.
Shantel, appreciate you joining us today. What’s the backstory behind how you came up with the idea for your business?
As a young child I would spend my time doing my doll babies hair. I turned the hallway in my apartment building into a doll baby hair salon. When I was 10 my mother passed away and my grandmother became my guardian and that’s when I got introduced to wigs.My grandmother always wore wigs and would change up her wigs almost monthly . Every time she came home with a new wig I would get so excited just to witness the transformation and the quick boost to my grandmother’s confidence the wigs gave her. As I became an adult my love for hair continued to grow. I found myself following in my grandmothers footsteps changing up my hairstyles and hair colors. I noticed very early that the quality of the hair on the market at that time wasn’t good and I knew there had to be a better way. I knew there had to be better quality hair out there in the world somewhere and I needed to get my hands on it. I experienced first-hand how hair extensions could completely transform and enhance not only the outer beauty but also a woman’s inner beauty. I knew as a woman we exude confidence when we look and feel good and I wanted to be part helping women get to that place.
So, in 2008 I set out on a mission to find that great quality hair extensions for myself as well as many others like me. I wanted to provide women with the luxe hair extensions we desired at an affordable price. I believed that celebrities shouldn’t be the only ones that can afford top tier quality hair! So after years of research and traveling to many different countries sourcing hair I finally found my team of remarkable hair manufacturers. In 2018 I decided to chase my dream of helping women find superior hair and Shantel Necole Hair brand was born.
Great, appreciate you sharing that with us. Before we ask you to share more of your insights, can you take a moment to introduce yourself and how you got to where you are today to our readers?
Like so many other women out there I was a single mother who was fed up with wasting my hard-earned money on hair extensions that continued to disappoint me month after month. I knew I needed to do something I needed to find the quality of hair extensions celebrities were wearing and I needed to find it at an affordable price. I have traveled to many countries personally sourcing the hair extensions we provide.
Shantel Necole Hair is here to take the guess work out of hair extensions & wig shopping. With us there won’t be a need to buy hair extensions and wigs every month due to quality. We don’t compromise on our quality we only offer top quality raw ethically sourced hair extensions guaranteed to last you years to come with proper care. Here at Shantel Necole Hair you are our celebrity and we want nothing more than to make sure you look and feel like the celebrity you are by providing you with the best hair on the market at a price that won’t break the bank.
What sets us apart from other hair companies is our top tier customer service given to each client. We pride ourselves on the customer service experience.
How did you build your audience on social media?
I started my social media page with only 3 followers which were my sisters and a cousin. I asked my family to reshare my content and shout out my page. Posting for me was hard because I’m typically a shy person so trying to engage with strangers was challenging but it took me some time to realize that your biggest supporters will be strangers and strangers are always rooting for you. The best advice I can give someone starting out is no matter what stay consistent with posting on your social media pages. If people don’t see your brand/company it’s easy for them to forget about you. Stay on their mind by staying in their feed you can do that best by posting your content even when you feel like no one is seeing it post even if you don’t get any likes. Keep posting because people are always watching. Most importantly be intentional with each post.
We’d love to hear your thoughts about selling platforms like Amazon/Etsy vs selling on your own site.
I sell my products on Shopify. The pro in my experience is how professional your e-commerce store can be versus Etsy and Amazon etc which is basically a huge marketplace. A pro I have experienced with Shopify versus Amazon and Etsy is the fees you are charged. With your own site you pay a monthly fee and then your business keeps all the proceeds from each sale however with Etsy and Amazon you are essentially giving them a part of your proceeds on each sale which is a major con. Etsy charges many different fees so depending on the cost of your item(s) you are selling you may not walk away with as much of a profit per sale using Amazon or Etsy. Using a e-commerce you have endless add on options like email/text marketing, instant messaging options, screen record options.Where you see exactly what your customers are viewing in real time. A pro to having an Etsy or Amazon store is the audience reach you within reach.
Contact Info:
- Website: www.shantelnecolehair.com
- Instagram: https://www.instagram.com/shantelnecolehair/?hl=en
- Facebook: https://m.facebook.com/shantelnecolehair/
- Youtube: https://youtube.com/user/IamShyshan