We caught up with the brilliant and insightful Shannon Nelson a few weeks ago and have shared our conversation below.
Alright, Shannon thanks for taking the time to share your stories and insights with us today. Let’s kick things off with your mission – what is it and what’s the story behind why it’s your mission?
At heart, I always have experienced wanderlust and longed for culture. Losing myself to another culture and country gave me excitement and enlightenment that I could not describe. The memories I will have the day I take my last breath are sacred and inexpressible. This is the experience I want to give to my clients when they travel.
I created Her World for women who need the opportunity to escape, discover, and reset. Mothers, wives, and women, in general, give so much to society, and I wanted to provide them with an inexpensive, stress-free way to leave their world and discover a new one.
Whether it’s a local staycation, a cruise with the girls, a destination wedding, or a solo trip, Her World offers customizable packages to ensure everybody can experience this vast world and discover its great wonders.
Shannon, love having you share your insights with us. Before we ask you more questions, maybe you can take a moment to introduce yourself to our readers who might have missed our earlier conversations?
As a child, I was fascinated by other cultures. I used to watch the Disney movie Pocahontas and was curious about her rituals, culture, looks, and tribe. It flourished my imagination into the idea that people exist outside of Arkansas. As I got older, this interest grew into college, where I studied Sociology, the study of people, and I began to learn about norms, religions, practices, and the commonality between people. At that point, I made the decision that I had to experience this World for myself.
In the beginning, I was terrified of traveling; the mere thought of crashing on a plane, not knowing a language, and being lost overseas kept me traveling from traveling overseas for years. I was so anxious that I earned a 2nd bachelor’s in Spanish just to be prepared for my first adventure. I was in heaven when I stepped on my first international trip to Cancun, Mexico. The food tasted different, and the people, music, temperature, and architecture had me in pure culture shock bliss.
I begged my family to travel and friends to accompany me, but they could not due to children, life, budget, etc.; I realized how so many people would miss out on traveling due to the responsibilities of life, and I was determined to change that.
What makes Her World unique is the relationships I build with clients. I empathize with first-time travelers, single moms, budget-minded explorers, and even those with unlimited funds but no direction. I can speak to the various countries people want to visit and give personal first-hand experiences. If I cannot take people out into the world, I am determined to bring the world to them.
We’d love to hear the story of how you turned a side-hustle into a something much bigger.
Her world was originally just a blog. I would travel across the world, take photos and videos of my experience and post it on social media to share with others. I created great partnerships with companies, restaurants, and businesses worldwide by promoting their services and was perfectly fine just having fun being a small girl in this big world.
People began to comment on my post, “I wish I could do that,” “I wish I could be where you are,” and “I wish I were there,” and I would jokingly say, “come on, I can fit you in my suitcase.” As posts like these started to pour in, I began to realize that there was a real need for people to travel and get away. So I started booking trips for friends and finding deals for them. Word began to travel that I was the girl who traveled and could find travel deals. The clientele flourished, and I realized this could become a profitable endeavor.
I established my LLC in Jan 2021 and became a certified agent in Aug 2021; two years later, I have over 128 clients ranging from churches, law firms, entertainment industry personnel, and more. My clients contact me from all over the country to book with me because I prepare them, I provide suggestions from first-hand experience, I look for budget-friendly pricing and not commission-driven, and if I cannot beat the price, I can enhance their experience with connecting them with the business and countries I visited when I was a blogger. I help turn their travel from an adventure to a lifestyle.
We’d love to hear a story of resilience from your journey.
The best source of new clients for me is word of mouth. Her World now has six independent agents under the name, but people work with me because of what I do to ensure they enjoy their travel. For example, I had a client visiting Vegas for the 1st time, and she did not account for the expensive resort fees and incidentals on the card. She called me in a panic, and I wired her her money so she wouldn’t have to tap into her spending funds and could still enjoy her time.
On another occasion, a lady wanted to celebrate her wedding anniversary in Hawaii, so I called the hotel and purchased champagne and roses to be delivered to their room to start their honeymoon on the right foot. Aside from these little trinkets, I send clients a personalized Her World Box filled with necessities like passport holders, waterproof phone covers, fanny packs, customized shot glasses, birthday sashes, and more. It’s the small things that make a significant impact. Word of these little actions gets around, and people trust that if they come to Her World, they will have a great time experience like non-other and have a great time.
Contact Info:
- Website: www.itsherworld.com
- Instagram: https://www.instagram.com/its.her.world.now/
- Facebook: https://itsherworld.com/ https://www.facebook.com/itsherworldnow