We’re excited to introduce you to the always interesting and insightful Shanna Domond. We hope you’ll enjoy our conversation with Shanna below.
Shanna, thanks for joining us, excited to have you contributing your stories and insights. One of the toughest things about entrepreneurship is that there is almost always unexpected problems that come up – problems that you often can’t read about in advance, can’t prepare for, etc. Have you had such and experience and if so, can you tell us the story of one of those unexpected problems you’ve encountered?
When opening/growing a business their are many challenges you can face. We’ve had several hiccups, struggles and setbacks along the way. As our business grew, we encountered different problems and opportunities demand different solutions. One thing we realized in our businesses is that what worked a year ago may not be the best approach currently. When you can recognize and overcome the common pitfalls associated with growth in a business, your business will grow and thrive. It is crucial, to properly ensure that the steps you take today don’t themselves create additional problems for the future. Effective leadership will help you make the most of the opportunities, creating sustainable growth for the future.

Shanna, love having you share your insights with us. Before we ask you more questions, maybe you can take a moment to introduce yourself to our readers who might have missed our earlier conversations?
When we established Ehfar19 we wanted to have financial independence and in order to do so we knew we needed to create either a nest egg or cash flow (or both, lol). After purchasing several multi-units in 2019, we figured out very quickly that this was our niche. We both still maintain our careers while having other business ventures such as a management company, construction company and a clothing line @proppa_etiquettes.
Proppa Etiquettes clothing line was established to incorporate a hint of edgy, raw and trendsetting quotes. The mission is to give you a sense of freedom of expression while captivating your audience without having to verbalize. Our most popular quote by far is “Career Gentleman with Ratchet habits and Career Woman with Ratchet habits. What better way to create fashion and not be afraid to indulge in creativity?
Despite the many hats we have to wear, being investors by far has had its challenges but also very rewarding. With rising rents and neighborhoods gentrifying, the reality is that many cannot afford these rents. Ehfar19 was established to provide affordable housing to undeserved and displaced tenants. We believe and live by the statement “life should be in walking distance”.
We’d love to hear a story of resilience from your journey.
With any new venture, you will be faced with many challenges. The road into being investors has by no means been smooth. We lost thousands of dollars because we did not properly educate ourselves in the beginning of our real estate investment career. As a result, we decided to educate ourselves by learning a great deal and understanding of mortgages, contractors, styles and proper rental management skills. Any investor getting into this business should have an understanding of mortgages and what works best for their personal situation. Some other obstacles we faced or were asked about was the amount of money to put down on multi-unit properties.
When doing our research, we found that many people put 20% down on the house they are going to live in. While that is great if you just want a low payment. If you are trying to build an empire, this is not the right move. The reality is that 20% could buy you two houses if used correctly. We learned that you can put 5% for your personal property and then 15% on a rental property (as long as you have less than four properties.). We would recommend anyone getting into this business to do their homework and invest wisely. Investing in real estate properties can be confusing with its often-overwhelming number of choices.
In fact, one of the main reasons that people are intimidated by becoming investors, and some beginner investors fail or quit on their real estate careers, is because they realize that they lack real estate knowledge. The bottom Line is that Investing in real estate properties is a journey with many challenges and obstacles along the way. You don’t need to be an expert in order to succeed in real estate investing and get rich, but you need to take steps to minimize these obstacles and find the best solutions that save you time and money. Generally, it is a good idea for you to start small and simple and just work on educating yourself as much as possible. You also need to spend time learning and managing your real estate investments. There’s a learning curve, and you can lose a lot of money in real estate if you don’t know what you’re doing.

Let’s talk about resilience next – do you have a story you can share with us?
Owning rental properties can be very rewarding, it has allowed us to have flexibility in our day-to-day schedules. But we do have our days where we are always on call with contractors, real estate agents, investors or tenants interested in a home. What sets us apart is our mission which is to provide residents with exemplary service in a quality home environment, to provide employees unparalleled opportunities for personal and professional development, and to provide partners and clients with maximized real estate asset value. What also sets us apart is that we are dedicated to maximizing real estate asset value. We quickly adapt to the diversity of individuals, investors, markets, and residents through sound leadership, an unparalleled industry expertise, and our unwavering commitment to service. With our dedicated mission “life should be in walking distance”, this leads and directs the vision of Ehfar19.
Contact Info:
- Website: www.proppaetiquettes.com
- Instagram: proppa_etiquettes
Image Credits
Instagram: @dunzovision

