Alright – so today we’ve got the honor of introducing you to Shanifah Brothers. We think you’ll enjoy our conversation, we’ve shared it below.
Shanifah , thanks for taking the time to share your stories with us today How did you come up with the idea for your business?
I started SaucyVocals Network in 2019 in a college dorm. I started the Saucy Vocals Network to bring awareness to online unappreciated talent. I was inspired by my musical background to create the Saucy Vocals Network. Saucy Vocals Network doesn’t just showcase talent but also provides more resources to independent artists. In 2o21 Saucy Vocals Network a social media award. In 2022 Saucy Vocals Network got signed to Avehre INC. I branch out from social media and started doing executive production with the brand in 2023.
We’d love to hear the story of how you built up your social media audience?
I built the Saucy Vocals Network by posting content that appeals to music heads. Besides posting content I did a few partnerships such as Motown Gospel with Kelly Price and American Idol which opened doors for my brand. Furthermore creating programs for the brand that cater to the needs of artists allowed me to expand my audience on social media. My advice would be to stand out from your competitors in terms of branding and content. Also, I would say being consistent with going live and content. Finally, I would say networking on social media as well will allow your brand to be exposed to new audiences that can support your brand.
Learning and unlearning are both critical parts of growth – can you share a story of a time when you had to unlearn a lesson?
A lesson I had to learn about building a brand on social media is understanding that to build an empire you have to struggle. For example my first year of building my brand SaucyVocals Network I struggled to deal with people not liking my content because I felt the content was good. I had to come to terms with posting content and not worrying about what someone would say about it. Learning to stick to my vision with the brand.
Contact Info:
- Instagram: https://www.instagram.com/reel/C9vXCV5xWaX/?igsh=c3FlNWhjdnBrYmI1
