Alright – so today we’ve got the honor of introducing you to Shani Avidar. We think you’ll enjoy our conversation, we’ve shared it below.
Hi Shani, thanks for joining us today. What do you think Corporate America gets wrong in your industry?
Imagine running a marathon without any training, only to be told at the finish line you need to start another one immediately. Exhausting, right? This is often the reality for new moms returning to work after maternity leave, juggling the demands of a newborn with the expectations of their corporate role.
Despite significant steps made in supporting work-life balance, Corporate America often overlooks a crucial element in the equation: the impact of sleep deprivation on new moms’ performance and well-being.
As a Certified Infant Sleep and Well-Being Specialist, lactation consultant, and mom to three little ones who spent nearly 20 years in the corporate world prior to becoming a sleep coach, I have a unique perspective on this issue. Lack of sleep affects new moms’ work performance, but there is something Corporate America can do to support sleep-deprived moms.
Sleep deprivation among new moms is not just a personal issue; it has profound professional implications. Lack of sleep can lead to decreased productivity, impaired cognitive function, and increased absenteeism. Imagine trying to meet a critical deadline while dealing with chronic sleep deprivation – it’s a recipe for stress and burnout.
Take Sarah, for example, a dedicated marketing executive and a new mom. Upon returning from maternity leave, Sarah found herself struggling to keep up with her workload. Her once sharp analytical skills were affected by sleep deprivation, leading to missed details and increased errors. The mounting pressure from work and home became overwhelming, causing her to contemplate leaving her job.
What Can Corporate America Do?
Sleep Education and Support Programs: Partnering with sleep coaches to offer workshops and personalized support can help new parents navigate sleep challenges effectively. Providing resources and expert guidance demonstrates a commitment to employee well-being.
I offer corporate speaking engagements focused on infant and toddler sleep, tailored to support working parents. Having spent almost 20 years in corporate America prior to becoming a baby sleep coach, I understand the challenges of balancing a demanding career and family life. As a Certified Infant and Toddler Sleep Coach, I provide practical strategies and insights to help parents foster healthy sleep habits for their children. My engaging and informative sessions equip employees with the knowledge and tools needed to enhance both personal well-being and professional productivity.
Great, appreciate you sharing that with us. Before we ask you to share more of your insights, can you take a moment to introduce yourself and how you got to where you are today to our readers.
I am a Certified Infant Sleep and Well-Being Specialist, lactation consultant, and the founder of My Little Dreamer. My journey into the world of sleep coaching was inspired by my personal experiences as a mom to three little ones and my nearly 20-year career in corporate America. Balancing a high-powered career with the demands of parenting was overwhelming, especially when sleep deprivation became a constant challenge.
The turning point for me was discovering the Baby Led Sleep Approach, an evidence-based alternative to traditional sleep training. This method resonated deeply with my parenting style, strengthening my bond with my children and boosting my confidence as a mom. Motivated by the positive changes in my own family, I decided to pivot my career and dedicate myself to helping other families achieve better sleep.
At My Little Dreamer, we provide holistic, evidence-based sleep solutions tailored to each family’s unique needs. Our services range from newborn sleep education for expecting moms to personalized sleep plans for infants and toddlers. We address common sleep challenges and guide parents through establishing healthy sleep routines, ensuring that both the child and the parents benefit from restful nights.
What sets My Little Dreamer apart is our compassionate, individualized approach. We understand that every family is different, and we take the time to create customized sleep plans that align with each family’s values, lifestyle, and parenting style. Our goal is not only to improve sleep but also to empower parents with the knowledge and tools they need to foster healthy sleep habits in their children.
One of the aspects I am most proud of is the positive impact our work has had on the families we support. Here’s what one of our happy clients had to say: “Working with Shani at My Little Dreamer was a game-changer for our family. Her personalized approach and expert guidance helped us establish a bedtime routine that finally gave us all a good night’s sleep. Highly recommend!”
In addition to working directly with families, I also offer corporate speaking engagements focused on infant and toddler sleep. Having spent almost 20 years in corporate America prior to becoming a baby sleep coach, I understand the challenges of balancing a demanding career and family life. These sessions provide practical strategies and insights to help working parents foster healthy sleep habits for their children, enhancing both personal well-being and professional productivity.
Ultimately, my mission with My Little Dreamer is to support families in achieving better sleep and a more balanced life. I am passionate about helping parents navigate their sleep challenges, ensuring their children rest soundly while they feel confident and rejuvenated.
Can you share a story from your journey that illustrates your resilience?
One story that stands out in my journey, illustrating my resilience, is the transition from my nearly 20-year career in the financial industry to becoming a Certified Infant Sleep and Well-Being Specialist, lactation consultant, and founding My Little Dreamer.
During my time in the corporate world, I was balancing a demanding career with the responsibilities of being a mom to three energetic boys. The challenge was immense, especially when sleep deprivation became a constant struggle. Sleepless nights left me feeling drained, and I found it increasingly difficult to perform at my best both at work and home.
The turning point came when my firstborn was 6 months old, and I discovered the Baby Led Sleep Approach, an evidence-based method that offered an alternative to traditional sleep training. After implementing what I learned, my son began to sleep very well. This success was a game-changer for my physical and emotional well-being, especially since I had my kids back-to-back and was literally pregnant for three years in a row. By the time my third child arrived, I considered myself a sleep pro.
Inspired by this personal success, I realized that I wanted to help other families overcome similar challenges. However, making such a significant career change was stressful. Leaving behind the stability and familiarity of a long-established corporate career to venture into a completely new field required a great deal of courage and resilience.
I faced numerous obstacles along the way, including the need to acquire new skills and certifications, build a client base from scratch, and establish my brand in a competitive market. There were moments of self-doubt and setbacks, but my determination to make a positive impact on the lives of families kept me going.
One particularly challenging period was when I first launched My Little Dreamer. Balancing the demands of my new business with my responsibilities as a mother was incredibly tough. There were many late nights and early mornings, as I worked tirelessly to develop personalized sleep plans, conduct consultations, and provide support to my clients. It was exhausting, but I was driven by my passion for helping families achieve better sleep and well-being.
Despite the challenges, My Little Dreamer began to thrive. The positive feedback from families who experienced transformative changes in their children’s sleep patterns was incredibly rewarding. Clients shared how my personalized approach helped them establish a bedtime routine that finally gave the entire family a good night’s sleep. Hearing successful stories from clients reaffirmed my commitment and resilience.
Today, I am proud to say that My Little Dreamer has helped countless families achieve better sleep and balance in their lives. My journey from the corporate world to becoming a sleep coach has taught me the value of resilience, perseverance, and the power of following one’s passion. It is a testament to the fact that with determination and a clear sense of purpose, it is possible to overcome challenges and make a meaningful impact.
We’d love to hear about how you keep in touch with clients.
Maintaining strong relationships with clients and fostering brand loyalty is fundamental to the success of My Little Dreamer. Here’s how I achieve this:
1. Personalized Communication – From the first consultation, I ensure that communication is personalized and tailored to each family’s unique needs. I stay in regular contact through follow-up emails, phone calls, and text messages to provide ongoing support and address any questions or concerns. This personalized approach makes clients feel valued and understood.
2. Comprehensive Support – I offer ongoing support packages that allow clients to reach out for advice and adjustments as their child’s sleep needs evolve. This continued relationship ensures that families feel supported long after the initial consultation.
3. Educational Resources – I provide clients educational resources, including articles, e-books, video, etc. These resources help parents stay informed about best practices in infant and toddler sleep and empower them with the knowledge to handle sleep challenges independently.
4. Client Feedback and Testimonials – I actively seek feedback from clients to continuously improve my services. Positive testimonials are shared on my website and social media platforms, showcasing the success stories of families I’ve worked with. This not only builds credibility but also fosters a sense of community among clients.
5. Exclusive Offers and Updates – I keep clients engaged by offering exclusive discounts on follow-up consultations, workshops, and other services. I also send out newsletters with updates on new programs, success stories, and sleep tips, keeping my clients informed and connected to the My Little Dreamer community.
6. Community Building – I post on social media where parents can learn, share experiences, ask questions, and support each other. These platforms foster a sense of community and belonging, encouraging clients to stay connected with My Little Dreamer.
7. Loyalty Programs – I have introduced loyalty programs where repeat clients and those who refer new families receive benefits such as discounted services or complimentary resources. This not only rewards loyal clients but also encourages them to spread the word about My Little Dreamer.
8. Corporate Workshops – In addition to individual consultations, I offer corporate speaking engagements and workshops. These sessions are designed to support working parents and demonstrate my commitment to broader community well-being. By partnering with companies, I extend my reach and build long-term relationships with clients through their workplaces.
My goal is to create a trustworthy and reliable brand that families can depend on. By providing exceptional service, maintaining open lines of communication, and offering ongoing support, I ensure that clients feel valued and supported throughout their parenting journey. This dedication to client satisfaction is what fosters lasting brand loyalty and turns satisfied clients into lifelong advocates for My Little Dreamer.
Contact Info:
- Website: https://www.mylittledreamer.coach
- Instagram: https://www.instagram.com/mylittledreamer_coach?igsh=MXZobnFkanRucmpxdA%3D%3D&utm_source=qr
- Facebook: https://www.facebook.com/profile.php?id=100091457290681&mibextid=LQQJ4d
- Linkedin: https://www.linkedin.com/in/shani-avidar-74a40734?utm_source=share&utm_campaign=share_via&utm_content=profile&utm_medium=ios_app
