We were lucky to catch up with Shanell Brown recently and have shared our conversation below.

Shanell, looking forward to hearing all of your stories today. Let’s start with the story of your mission. What should we know?

As a licensed cosmetologist, my journey has been driven by a profound mission: to empower individuals through enhancing their appearance and boosting their confidence. This mission stems from my early beginnings, when I discovered my passion for hairstyling in middle school. Graduating from high school, I set out to establish my own haircare business, complete with products and services, while obtaining my cosmetology license.Since 2014, I’ve dedicated myself to this craft, finding immense joy in the transformative power of beauty. Witnessing the elation on clients’ faces as they see the results of my work is immensely rewarding. Yet, this journey has been far from effortless. It’s been marked by trials, errors, and the invaluable lessons of entrepreneurship. But through it all, I’ve remained guided by my unwavering commitment to making others feel their best.My mission is deeply personal, rooted in the belief that when people look good, they feel good. It’s about more than just aesthetics; it’s about fostering self-confidence and self-care. I’ve learned that success in this industry requires more than just technical skill—it demands dedication, resilience, and a willingness to continuously grow and evolve.As a mother of three boys, my role extends beyond that of a cosmetologist. I wear many hats, balancing the demands of family life with the responsibilities of running a business. Yet, it’s this very balance that fuels my motivation to excel in my craft and be there for my clients, serving not only as their hairstylist but also as a confidante and a source of support.In essence, my mission isn’t just about styling hair—it’s about making a positive impact on people’s lives. It’s about building relationships, fostering trust, and leaving a lasting impression. Every client interaction is an opportunity to uplift and inspire, and I’m grateful for the privilege to do so each day.

Shanell, before we move on to more of these sorts of questions, can you take some time to bring our readers up to speed on you and what you do?

I am a licensed cosmetologist with a passion for enhancing individuals’ appearance and boosting their confidence through hairstyling. My journey in this industry began during my middle school years, and upon graduating high school, I embarked on realizing my dream of owning a haircare business. I’ve been licensed since 2014, and throughout my career, I’ve found immense fulfillment in helping people look and feel their best.In addition to providing hairstyling services, I also offer a range of products including flat irons, edge control, and other haircare essentials. My mission is simple yet profound: to help my clients exude confidence by looking their best. I firmly believe that when you look good, you feel good, and that ethos drives everything I do.My approach to business is rooted in authenticity and dedication. I’ve faced numerous challenges along the way, but each obstacle has only served to strengthen my resolve and deepen my commitment to my craft. I understand the importance of continuous growth and learning in this ever-evolving industry, and I am always eager to refine my skills and expand my offerings.What sets me apart is not just my technical expertise, but also my genuine care for my clients. I see myself as more than just a cosmetologist; I am a confidante, a therapist, and a trusted advisor. My clients trust me to not only make them look good but also to provide support and guidance whenever needed.As a mother of three boys, my motivation to succeed extends beyond professional aspirations. It’s about setting an example for my children and showing them the importance of hard work, determination, and compassion. My ability to juggle the responsibilities of motherhood while running a successful business speaks to my resilience and dedication.Ultimately, I am most proud of the relationships I’ve built with my clients and the positive impact I’ve had on their lives. Their satisfaction and happiness are my greatest rewards, and I am deeply grateful for the opportunity to make a difference in their lives each day.

We’d love to hear the story of how you built up your social media audience?

Building an audience on social media requires dedication, consistency, and strategic networking. From the outset, I prioritized establishing meaningful connections and engaging with my audience authentically. Networking has been instrumental in expanding my reach, as word of mouth remains a powerful marketing tool in our industry.I’ve found that consistency in content creation and engagement is key to maintaining a strong social media presence. By consistently sharing valuable content and staying active on various platforms, I’ve been able to capture and retain the attention of my audience.Moreover, fostering partnerships with clients and other businesses has played a significant role in growing my online presence. Collaborating with clients on promotions, deals, and special offers has not only attracted new followers but also strengthened existing relationships.Implementing deals, sales, and specials on both services and products has proven to be an effective strategy in driving traffic to my profiles. For instance, offering $20 blowouts at one point resulted in significant business growth and increased visibility.Above all, honesty and expertise are paramount in building trust with clients. By providing honest suggestions and recommendations based on my expertise, I’ve been able to establish myself as a reliable authority in my field. This trust has translated into client loyalty and positive word of mouth, further fueling the growth of my social media presence.In summary, building a social media audience requires a multifaceted approach that combines networking, consistency, strategic partnerships, and honesty. By prioritizing these elements, I’ve been able to cultivate a thriving online community and drive success for my business.

Learning and unlearning are both critical parts of growth – can you share a story of a time when you had to unlearn a lesson?

One crucial lesson I had to unlearn was the notion that all money is not good money. Initially, upon graduating high school, my primary focus was solely on financial gain. However, as I delved deeper into my career, I realized the importance of finding fulfillment and enjoyment in what I do.While I am passionate about hairstyling, I recognized the need to strike a balance between work and personal life to prevent burnout. I’ve learned that prioritizing my well-being and happiness ultimately leads to greater success and satisfaction in my career.By shifting my mindset to focus on my love for hairstyling rather than solely on financial gain, I’ve been able to achieve a better balance between work and home life. This shift has not only improved my overall happiness but has also contributed to the quality of service I provide to my clients.I’ve come to understand that when you’re genuinely passionate about what you do, the money will naturally follow. I am incredibly grateful for the talent and skills I’ve been blessed with, allowing me to provide tangible results and make a positive impact in my clients’ lives.

Contact Info:

• Website: https://slayedbysweets.as.me
• Instagram: @_Luv.Sweets_
• Facebook: The Sweets Collection By Shanell

Image Credits
Miss Tann http://www.tanngraphix.com/