We’re excited to introduce you to the always interesting and insightful Shalonda Vasquez. We hope you’ll enjoy our conversation with Shalonda below.

Shalonda, thanks for joining us, excited to have you contributing your stories and insights. So, naming is such a challenge. How did you come up with the name of your brand?

Sofia and Grace Cookie Company is named after my 8 year old twins. It all for them; something of their own. It wasn’t a hard decision to make at all. As a child, I loved baking with my grandmother and it’s something I enjoy with Sofia and Grace,

As always, we appreciate you sharing your insights and we’ve got a few more questions for you, but before we get to all of that can you take a minute to introduce yourself and give our readers some of your back background and context?

Sofia & Grace Cookie Company was founded in 2017 by Shalonda Vasquez in Brooklyn, New York and named for her twin daughters, Sofia and Grace. After many years in administration for early children services , Shalonda applied her background and a tradition of baking started in her grandmother’s kitchen to found Sofia & Grace. Founded when the girls were just a year old, The company embodies the childlike spirit of its namesake twins and its menu features adventurous flavors such as red velvet, maple, sweet potato, S’mores, coconut caramel, and PB&J, as well as vegan cookies and more traditional cookie flavors.

Continuing in the tradition of baking as an ode to her grandmother and as a means to connect with the real Sofia and Grace. Sofia and Grace is a NYC Department of Education vendor and NYC MWBE certified. We also offer baking classes for families. We are most proud of our vegan lactation cookie lines which helps new moms produce additional breast milk.

What do you think helped you build your reputation within your market?

Our customer service has helped us build our market, When you come to Sofia and Grace Cookie Company you feel like you are home. Its a community business and we are there for the community. We feel like we are the show “Cheers” of bakeries. You want to go where everybody knows your name and we’re always glad you’ve come.

We’d love to hear the story of how you built up your social media audience?

We had help through an organization called Figure8 through Pepsi Dig-in. Figure8 is a management consultants who empower restaurants and other food-related ventures to deliver their ideal dining experience. They helped our store with social media and to bring food influencers to our store.

Contact Info:

• Website: www.sgcookies.com
• Instagram: https://www.instagram.com/sgcookiesco/
• Facebook: https://www.facebook.com/SGCOOKIESCO/
• Yelp: https://www.yelp.com/sofia-and-grace-cookie-brooklyn

Image Credits
Photo credit- Blackownedbklyn ( Head shot)