We were lucky to catch up with Shālon Rogers recently and have shared our conversation below.
Shālon, thanks for taking the time to share your stories with us today What’s the best or worst investment you’ve made?
The best investment I made was in myself. Yes, I know it sounds a little corny but I had to learn that burnout is real. I had a year where I experienced burnout, and mental exhaustion more than think anyone should. At the end of that year I made a promise to myself to investment more time into myself and the things that make me happy and it’s been the best decision I’ve ever made.
Shālon, before we move on to more of these sorts of questions, can you take some time to bring our readers up to speed on you and what you do?
I’m a professional photographer from Cincinnati, Ohio with a deep passion for visual storytelling, fashion-forward expression combined with a softly lit editorial feel.
Over the years, I’ve developed a signature style that blends cinematic flair with Afrocentric and editorial elements, merging timeless aesthetics with modern edge. My work spans from studio portraits and street fashion to conceptual outdoor shoots, and street photography.
What sets me apart is my ability to create environments where people feel powerful, confident, and creatively free. Whether it’s a mother celebrating her strength, an entrepreneur building her brand, or a model stepping into her light, I guide every client like a collaborator, crafting images that speak to who they are and what they represent.
I’m most proud of how far I’ve come by staying true to my creative vision—and I want potential clients, followers, and brands to know that I’m here to make meaningful art that resonates, uplifts, and challenges the norm. My brand isn’t just about photos—it’s about impact, legacy, and showing the world what beauty and power look like when they’re rooted in truth.
Any advice for growing your clientele? What’s been most effective for you?
The strategy that works for me is just focusing on the work. When I started photography there wasn’t anyone in the local community that would mentor me or let me shadow them. YouTube and google became my community and I decided to just do the work. The goal has always been to get better with every session, and let the work speak for itself.
Have you ever had to pivot?
When left the Army I was able to find an assistant manager position at a big retail chain. I lasted a year before I was able to get a position with a government agency. I dove into photography 3 months before covid happened, so all I could do was order gear off of amazon, practice in my basement, shoot my kids etc. Then separation and divorce came while I was figuring out my PTSD from my military service. I leaned on my family and my passion for photography to get me through that time. In short my life has been a constant pivot. You have to be adaptable or you will sink into the quicksand.
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