Alright – so today we’ve got the honor of introducing you to SHALIKA SANDERS. We think you’ll enjoy our conversation, we’ve shared it below.

SHALIKA, looking forward to hearing all of your stories today. Let’s talk about social media – do you manage your own or do you have someone or a company that handles it for you? Why did you make the choice you did?

I manage my own social media. Most of the content is created from my home. I love to show styling techniques and various home projects. Most recently, I have expanded my social media to lifestyle and travel blogging. This expansion helps to display the aesthetic of hotel designs and recommendations to my audience. I want my audience to experience content through my point of view, so they would understand who I am as a business owner and as a social media influencer.

SHALIKA, love having you share your insights with us. Before we ask you more questions, maybe you can take a moment to introduce yourself to our readers who might have missed our earlier conversations?

I am Shalika Sanders, owner of SDS Decor – Home Styling. My company focuses on new construction, remodel, personal shopping and seasonal home decor. I provide a worry-free experience for my clients by shopping and organizing for projects. My services include decor consultations, interior styling, e-design and home-staging. I want my clients to feel confident in my ability to suit their personal home styling needs; whether it is contemporary, traditional or minimalist, I will work to bring their vision to life.

I am most proud of the relationships that I have built through networking on social media. The support from the industry helps to build your clientele, followers and relationships. Referrals are one of the greatest assets to networking and this has been rewarding for my business. I have secured brand partnerships and collaborations with Amazon, Mikasa and Brylane Home. These partnerships allow me to help drive marketing for brands by using their products for social media ads.

Any insights you can share with us about how you built up your social media presence?

The key strategies that I’ve learned about building an audience and social media growth is consistency and networking. I had to search to find my niche within the Home Decor Community. I joined engagement groups to help drive my content through the Instagram algorithm which helped me connect with accounts within this community. It is extremely important to comment and share the content of your peers. You will soon get responses, and grow your following. It is also important to display consistent quality content, understanding what is trending and educate yourself on various growth methods. It takes time, but consistency creates growth! Some accounts grow faster than others, but my ultimate goal is to stay true to who I am and what my brand represents. I believe that this is what creates success.

Where do you think you get most of your clients from?

The best source for new clients comes from social media and referrals. I started out by performing services for friends and family. I created content with those projects in order to gain reach on social media. The content that was created was shared and this was a great marketing tool for business growth. Another key factor is the support of my family and friends. They often share my content, which boosts visibility to different types of people.

Contact Info:

• Website: www.sdsdecor.com
• Instagram: @sds_decor
• Facebook: SDS Decor – Home Styling

Image Credits
Personal Photo: Carl Jones Photography
Home Decor Photos: Shalika Sanders