We caught up with the brilliant and insightful Shahrukh Nazar Malik a few weeks ago and have shared our conversation below.
Alright, Shahrukh Nazar thanks for taking the time to share your stories and insights with us today. Let’s start big picture – what are some of biggest trends you are seeing in your industry?
Every year, we see brand-new, surprising digital trends that set the stage for the direction of marketing. And even in the turbulent year of 2021, we haven’t been let down. The digital marketing trends for 2022 are expected to be among the most innovative yet. Every year, we see brand-new, surprising digital trends that set the stage for the direction of marketing. And even in the turbulent year of 2021, we haven’t been let down. The digital marketing trends for 2022 are expected to be among the most innovative yet. TikTok, which has now surpassed all other platforms as the most popular social media site among Gen Z users, continued its upward trend at the beginning of the year. NFTs and cryptocurrencies kept growing, igniting discussions about the financial industry’s future. By 2023, Google said it would phase out third-party cookies, giving advertisers and online marketers two years to find alternative ways to connect with their target audience. In response to the company’s desire to embrace the metaverse, a 3D virtual world, Facebook recently changed its name to Meta.
Overall, the digital world is experiencing many innovative and exciting advances that will change how we interact with our audience.
Let me share some of the top digital marketing trends to get ahead of in 2022:
1. Short, DIY videos
2. Tell a real story
3. Focus on your audience
4. Privacy, transparency, and trust-building
5. Personalization
6. Content segmentation
7. Conversational marketing and quality interactions
8, Artificial intelligence in digital marketing
9. NFTs and crypto in social media e-commerce
Shahrukh Nazar, before we move on to more of these sorts of questions, can you take some time to bring our readers up to speed on you and what you do?
We are the Brand Builders — the people who lead and grow your brand. Our top priority is not simply to grow a profitable business but to grow a brand that makes a demonstrable mark on their industry. We mainly focus on five traits.
1. Vision
2. Ideas
3. Execution
4. Ambitious
5. Team Building
Our key focus is to provide :
✅ Creative Graphics Designing
✅ Innovative Printing & Packaging
✅ Intelligent Digital Marketing
✅ Social Media Management
✅ Branding and Digital Solutions
✅ Brand Identity & Development
✅ Brand Implementation
✅ Campaign Design & Management
We’d love to hear a story of resilience from your journey.
I have been observant since I set my feet on the ground. So watching people around me evolving and growing in their career paths and passions has always been thrilling to me. I started my journey to pursue my passion at the age of 17. Coming from a middle-class family with the least resources and guidance did not pull me back. The only option I had was to jump into the pool of unlimited internet searching for available resources.
So, I stood up and searched, and worked with different Non Profit organizations to set my feet on a path. I got appointed as a team leader of marketing and communication in AIESEC International and was later on promoted as a Vice President Outgoing Global Volunteer. Having the thirst for evolving and growing more I earned the accolade in Social Media Marketing. That is when I made my first international collaboration from Atlanta, Georgia USA as a Digital Media Strategist.
In the background, I was working on my Bachelor’s degree in Computer Science from an accredited University. Being a full-time student was hard but I managed to involve in Executive Forums at University which excellently and effectively improved my social interaction and communication skills. All this paid off by giving me a clear vision of a specific path so I decided to set up a creative agency to promote digital business globally by providing the maximum required resources.
Is there a particular goal or mission driving your creative journey?
The plan was to remotely hunt the talent across the world and offer the services. The motive and vision were so clear that it worked. With the help of a great team the agency was founded, developed and gratefully we have over 160 members from all over the world working with my agency. We are now planning to launch a new plan to play our part in decreasing global poverty by providing training on how to earn more. Whoever from wherever is interested in growing with us in relevance to our business, we will get him/her on board.
Contact Info:
- Instagram: https://www.instagram.com/shahrukhnazarmalik
- Facebook: https://www.facebook.com/shahrukhnazarmalik
- Linkedin: https://www.linkedin.com/in/shahrukhnazarmalik/
- Youtube: https://www.youtube.com/c/shahrukhnazarmalik