We caught up with the brilliant and insightful Shae Alexander a few weeks ago and have shared our conversation below.

Alright, Shae thanks for taking the time to share your stories and insights with us today. Alright, so you had your idea and then what happened? Can you walk us through the story of how you went from just an idea to executing on the idea

I was 24 when I started my business, feeling unfulfilled in my career as a Marketing Director and searching for something that truly ignited my passion. I wanted work that aligned with my strengths — my Type A personality, my love for planning, and my deep desire to help others. But I wasn’t quite sure what that would be just yet.

One night in 2018, after weeks of searching and brainstorming, I stumbled upon an online master class on how to start a professional organizing business. It felt like a lightbulb moment — this was it! That same night, without hesitation, I signed up for the course, and I never looked back.

With my marketing background, I knew how to build a brand, so I got to work immediately. I designed my website, set up social media pages, and started putting my name out there. My very first client was a fourth-grade teacher who was completely overwhelmed by her home. Between lesson planning, grading papers, and caring for her students, she had no time or energy left to organize her space. I helped her declutter, set up systems, and create a home that felt peaceful instead of chaotic. Seeing the stress lift off her shoulders was a game-changer — it confirmed for me that I was exactly where I was meant to be.

That one client led to another, then another. Word spread, and before long, I was booking clients regularly. But in 2020, everything changed. The pandemic forced people to stay home — suddenly, their spaces had to serve multiple functions: home, office, classroom, gym, and more. The demand for organization skyrocketed. I realized I couldn’t do it alone anymore. It was time to expand.

I built a team of like-minded, hardworking women who shared my passion for organization and helping others. Together, we transformed countless homes, helping families create functional, stress-free spaces tailored to their needs. Looking back, I can confidently say that taking that leap in 2018 was the best decision I’ve ever made. What started as a simple desire to do something fulfilling has turned into a business that not only brings me joy but also makes a real difference in people’s lives.

And that’s how Home Harmony Organizing was born — one idea, one client, and one perfectly placed storage bin at a time.

Shae, love having you share your insights with us. Before we ask you more questions, maybe you can take a moment to introduce yourself to our readers who might have missed our earlier conversations?

If you ask those closest to me what I’m known for, they’ll tell you about my Type A personality, my love for people, and my immense attention to detail. Organization has always been a part of who I am — it brings me a sense of calm, clarity, and joy. Whether it’s planning a vacation, structuring a business strategy, or transforming a cluttered home into a peaceful, functional space, I thrive when things are in order.

Before launching Home Harmony Organizing, I worked as a Marketing Director, but I found myself unfulfilled. I wanted to do something that allowed me to use my strengths while making a tangible difference in people’s lives. In 2018, after weeks of searching for the right path, I came across a master class on how to start a professional organizing business. That same night, I signed up, and from that moment, I knew I had found my calling.

What We Do at Home Harmony Organizing
At Home Harmony Organizing, we help busy individuals and families declutter, simplify, and create organized systems that make their homes more functional and enjoyable. We believe that a well-organized space leads to a more peaceful and productive life.

Our services include:

Decluttering & Home Organization: From pantries to playrooms, closets to entire homes, we create customized solutions that bring order and ease into daily routines.

Packing & Unpacking Services: Moving can be overwhelming, and we help streamline the process by packing with intention and setting up organized systems in your new home.

Custom Organization Solutions: Every home and client is unique, so we design tailored systems that fit their lifestyle, preferences, and needs.

The Problems We Solve
Many of our clients feel stuck in a cycle of clutter and disorganization. They want their homes to function better, but they don’t know where to start. Others simply don’t have the time to tackle home organization themselves. That’s where we come in. We take the overwhelm out of the equation by providing structured, practical solutions that make spaces both beautiful and functional.

During the pandemic in 2020, the need for home organization grew exponentially. Homes became multi-purpose spaces—offices, classrooms, gyms — and many people found themselves drowning in “stuff.” That’s when Home Harmony Organizing expanded beyond just me — I built a team of like-minded, hardworking women who share my passion for helping others. Together, we help clients reclaim their spaces and create homes that truly support their lifestyles.

What Sets Us Apart
What makes Home Harmony Organizing unique is our personalized approach. We don’t believe in one-size-fits-all solutions. Instead, we take the time to understand each client’s needs, daily habits, and goals so that we can design systems that are practical, sustainable, and tailored to them.

Additionally, we understand that home organization is more than just “tidying up” — it’s about creating a sense of peace and control in our environments. We are compassionate, non-judgmental, and dedicated to making the process as stress-free as possible.

What I’m Most Proud Of
I’m incredibly proud of the impact we’ve had on our clients’ lives. Seeing the relief and joy on a client’s face when they walk into their newly organized space is truly the most rewarding part of what we do. Whether it’s a teacher who finally has a functional home after long days in the classroom or a busy mom who now has a system that makes daily life easier, these moments fuel my passion.

I’m also proud of the team we’ve built — a group of talented, hardworking women who bring so much heart to our work. Expanding from a solo business to a team effort has been an amazing journey, and it allows us to help even more people transform their homes.

What I Want Potential Clients to Know
If you feel overwhelmed by your space, you’re not alone, and we’re here to help. Our goal is to take the stress out of organization and give you a home that feels peaceful, functional, and tailored to your needs. Whether you need a small refresh or a complete home transformation, we’re ready to bring harmony to your space.

At Home Harmony Organizing, we believe that organization is more than just bins and labels — it’s about creating systems that work for you so that you can focus on what truly matters. If you’re ready to reclaim your space, we’d love to work with you!

How did you put together the initial capital you needed to start your business?

When I first started Home Harmony Organizing, I knew that I needed to be strategic about funding my business. At the time, I was working full-time as a Marketing Director and wasn’t in a position to quit my job right away. So, from 2018 to 2020, I worked tirelessly to balance both worlds — putting in long hours at my marketing job while also organizing on nights and weekends. This allowed me to save up the initial capital I needed to fund the launch of my business without immediately taking on the financial pressure of being self-employed.

In addition to organizing in my spare time, I also took on part-time work to generate additional income and build connections within my community. One key collaboration during this period was with a local realtor. I started managing her social media, using my marketing expertise to boost her online presence. In exchange, she shared leads with me, which allowed me to grow my client base and also help her grow her business. This partnership ended up being incredibly valuable — it provided me with a steady stream of clients while also supporting her in growing her real estate business.

Through this collaboration, I was able to create a mutually beneficial situation that allowed me to earn income while simultaneously growing my organizing business. It helped me build a foundation of clients and experience, and in turn, gave me the financial flexibility to eventually leave my marketing job in 2020 and commit to Home Harmony Organizing full-time.

This gradual transition allowed me to move forward without taking on too much risk, and it set me up for success. With a strong client base, part-time income from the realtor collaboration, and the savings I had accumulated, I was able to step away from my marketing career and fully focus on growing my organizing business. Looking back, that careful balance of full-time work, side collaborations, and building up my business gradually was essential in allowing me to fund and grow Home Harmony Organizing into what it is today.

We’d love to hear the story of how you built up your social media audience?

Building my audience on social media was a mix of strategy, consistency, and understanding what truly resonated with people. When I first started Home Harmony Organizing, I knew that social media would be a powerful tool to showcase my work and connect with potential clients. I focused heavily on before-and-after photos of my organizing projects because they provided a satisfying, visual transformation that immediately caught people’s attention. Those images created an emotional reaction — people could see the impact of organization and imagine what their own spaces could look like.

Beyond that, I shared organizing tips and tricks that were simple, actionable, and easy for people to implement in their own homes. These posts performed really well because they provided value, and that’s what keeps an audience engaged— giving them something useful, whether it’s a quick drawer organization hack or a full system for maintaining a tidy home.

My biggest piece of advice for those just starting to build their social media presence is to stay consistent. It doesn’t have to be perfect; it just has to be good and frequent. Posting regularly — even if it’s not a professionally shot, highly curated post — keeps you on your audience’s radar and builds trust over time. People are more likely to follow and engage with a brand that is consistently showing up.

Also, don’t be afraid to show your personality and let people get to know you! People connect with people, and letting your audience see who you are and why you love what you do can make a huge difference in building an engaged following.

Social media has been a game-changer for my business, and by focusing on value, consistency, and authenticity, I was able to grow my audience and, ultimately, my client base.

Contact Info:

• Website: https://www.homeharmonyorganizing.com
• Instagram: https://www.instagram.com/homeharmonyorganizing
• Facebook: https://www.facebook.com/homeharmonyorganizing
• Other: https://g.co/kgs/AkVw7B6

Image Credits

Photographer: Kali Rae Photography
https://www.kaliraephotography.net/