We’re excited to introduce you to the always interesting and insightful Shadaa Cunningham . We hope you’ll enjoy our conversation with Shadaa below.
Shadaa, appreciate you joining us today. Would you say you are more focused on growing revenue or cutting costs? We’d love to hear how you think about these two critical drivers
I prioritize growing revenue as a primary focus. While cost-cutting measures are important for efficiency, revenue growth creates opportunities for expanding the business and, subsequently, increasing employment. A successful business generates more jobs, stimulates the economy, and fosters a positive cycle of growth.
For instance, when I was involved in a business expansion initiative, our emphasis on revenue growth led to hiring more employees to meet increased demand. This not only benefited the company, but also contributed to local employment and community development.
In my view, a healthy balance between revenue growth and cost management is essential, but the emphasis on revenue aligns with the broader goal of fostering economic growth and creating job opportunities.
Great, appreciate you sharing that with us. Before we ask you to share more of your insights, can you take a moment to introduce yourself and how you got to where you are today to our readers.
Hi lovely people, I’m Shadaa Cunningham, a proud and dedicated black female military business owner serving in the South Carolina National Guard, and at the helm of Foamagic America, a Mobile Car Detailing and Cleaning Company that embodies the values and standards instilled in me through military service. The last time I was interviewed I was Shadaa Samuel, but since then I’ve gotten married, joined the military, written a planner “Level up in 60 Days Daily Planner” that is available on Amazon, and has seen the hand of the Lord beautifully painting my life, as he has given me a life partner (Dwayne Cunningham: founder of Foamagic Jamaica) who fully supports this business in unimaginable ways.
My journey into this industry was fueled by a desire to offer solutions to the time constraints people face in maintaining their homes, vehicles, and businesses. Foamagic America stands on the foundation of convenience for our clients, ensuring they only need to find a suitable time, and we take care of the rest. Foamagic America not only solves these problems but does so with military precision and a touch of excellence.
Our comprehensive services span across Home, Auto, and Commercial sectors. From rejuvenating sofas, carpets, decks, pavements, and walls at home, housekeeping services, to detailing cars, trucks, SUVs, RVs, ceramic coating, pet hair removal, and handling various commercial cleaning needs like apartment pressure washing services, a wide range of detailing solutions from everyday cleaning need, to special projects, reception area cleaning, warehouse sanitization to janitorial services, Foamagic America covers it all. Our cleaning service is characterized by efficiency, meticulous attention to detail, and a commitment to delivering beyond expectations. We even offer a unique membership program, providing pick-up and drop-off services for vehicles as well as government worker discount of 15%– a testament to our commitment to convenience and also giving back to the community.
What sets us apart is our unwavering commitment to quality, customer satisfaction, and our dedication to client convenience. Each team member is not only highly experienced but also accountable, courteous, professional and committed to excellence – reflecting the values and standards instilled in me through military service.
As a black female military business owner, I take great pride in serving my country in multiple capacities – not only through military service, but also by creating job opportunities with Foamagic America. The main driving force behind our focus on revenue growth is to contribute to employment opportunities and community development as previously mentioned. I am most proud of the team we’ve assembled – a group of individuals who share a commitment to delivering exceptional service. Our clients can trust that Foamagic America is not just a cleaning service; it’s a partner in making their lives easier and their spaces cleaner, while contributing to the State’s employment rate!
To potential clients, followers, and fans, I want you to know that Foamagic America is more than a cleaning service; it’s a commitment to excellence, convenience, and community impact. We invite you to experience our unique approach, where military precision meets top-notch service, and your satisfaction is our utmost priority. Join us in maintaining your property value by making spaces cleaner and vehicles sparkling while creating job opportunities.
What’s been the most effective strategy for growing your clientele?
The most effective strategy for growing our clientele has been leveraging Facebook marketing. By strategically targeting and engaging with local audiences through this platform, we’ve successfully connected with individuals who actively seek and appreciate our services. This personalized approach not only expands our clientele but also fosters meaningful relationships with the community we serve.\
We’d love to hear the story of how you built up your social media audience?
Building our social media audience has been a journey of consistent engagement and strategic content across various platforms. Here’s our story:
1. Platform Selection:
We identified platforms that align with our business—Facebook for local engagement, Instagram for visual appeal in the detailing industry, and LinkedIn for connecting with businesses.
2. Content Strategy:
We developed a content strategy tailored to each platform. High-quality images and client testimonials work well on Instagram, while Facebook serves as a community hub for updates and promotions.
3. Consistency is Key:
Regular and consistent posting has been crucial. We established a posting schedule, ensuring our audience could anticipate and look forward to our content.
4. Engagement and Interaction:
Responding promptly to comments, messages, and engaging with our audience’s content has been fundamental. Building a community involves genuine interaction.
5. Utilizing Trends:
Staying aware of platform trends and incorporating them into our content has kept us relevant. From utilizing Instagram Stories to participating in local Facebook groups, we adapt to current trends.
6. Paid Advertising:
We strategically invested in targeted paid advertising on Facebook. This helped reach a broader local audience interested in our services.
7. Collaborations and Partnerships:
Partnering with local businesses and influencers allowed us to tap into their existing audiences, creating a mutually beneficial relationship.
8. Analytics and Iteration:
Regularly reviewing analytics data helped us understand what works and what doesn’t. We refined our strategy based on the performance of different types of content.
Advice for Those Starting Out:
• Know Your Audience:
Understand your target audience, their preferences, and the platforms they use. Tailor your content accordingly.
• Consistency Matters:
Establish a posting schedule and stick to it. Consistency builds trust and keeps your audience engaged.
• Quality Over Quantity:
Focus on creating high-quality, engaging content. It’s better to have fewer posts that resonate with your audience than frequent, low-quality content.
• Engage Authentically:
Be genuine in your interactions. Respond to comments, messages, and engage with your audience’s content to foster a sense of community.
• Stay Trend-Aware:
Stay updated on platform trends and incorporate them into your strategy. This shows that your brand is current and relevant.
• Analytics Insight:
Use analytics tools to track the performance of your content. Analyze what works and adjust your strategy accordingly.
Remember, building a social media presence is an ongoing process. Stay committed, be adaptable, and genuinely connect with your audience.
Contact Info:
- Website: https://foamagicamerica.com/
- Instagram: https://instagram.com/foamagicamerica
- Facebook: https://www.facebook.com/foamagicamerica
- Youtube: https://youtube.com/@foamagicamerica