We’re excited to introduce you to the always interesting and insightful Severine Embert . We hope you’ll enjoy our conversation with Severine below.
Alright, Severine thanks for taking the time to share your stories and insights with us today. How did you come up with the idea for your business?
Originally from Lyon, France, I arrived in Austin in July 2017. I started to discover my new city which welcomed me in the summer heat. I immediately felt the good vibrations that Austin creates. Passionate about street art, I very quickly fell in love with Austinite murals.
This street art can be clandestine, illegal and anonymous, or on the contrary, signed, authorized and commissioned but it’s always an artistic expression. In Austin, just like live music, Street Art is everywhere and contributes to the dynamism of the city coloring on walls and keeping Austin Weird.
Ephemeral or long-standing iconic, these works of art and culture are full of energy. I have learned to feel, understand and admire the messages behind each wall. I started by taking pictures, chasing the walls around town, understanding the stories linked to them, recognizing the styles of the different artists and even having the chance to meet some of them.
I love sharing my perspective on this art, that’s why I have created unique walking tours.
Great, appreciate you sharing that with us. Before we ask you to share more of your insights, can you take a moment to introduce yourself and how you got to where you are today to our readers
I started AIME, Austin In My Eyes-Street Art Tours in December 2021.
In Austin, Street Art is everywhere and contributes to the dynamism of the city coloring on walls and keeping Austin Weird.
Austin In My Eyes is a unique experience to see the street art.
Learn about Austin’s street artists and murals with a friendly and knowledgeable guide that will make the art come to life during the tour.
It’s a fun way to discover the city in French or English
Only by taking a tour will you be able to know the history and story behind the art.
I offer 3 different tours: South Congress – East side – Downtown
Tours last typically 2 hours. They can sometimes extend up to 2.5 hours depending on the size and pace of the group.
Any insights you can share with us about how you built up your social media presence?
My main social network is Instagram. Before I started my business, I just had an account to share my street art photos with my friends and family.
This account has become since 1 year, an account that allows me to be known by the public but also by the artists and the city.
I followed a coaching for a few weeks in order to understand how small business social networks work.
The important thing is not so much the number of followers but to have a loyal and engaged community.
I was able to work with a graphic designer for my logo, my communication, my brand.
How’d you build such a strong reputation within your market?
What helps me to build my business and to be recognized is to constantly follow the street art scene in Austin. Going to events and especially researching the artists. I’m not a « local », so I’m building my knowledge and credibility.
Contact Info:
- Website: www.austininmyeyes.com
- Instagram: @austin_in_my_eyes
- Facebook: https://www.facebook.com/austin.in.my.eyes
- Linkedin: http://linkedin.com/in/severine-embert-07428024a