We’re excited to introduce you to the always interesting and insightful Seth Morrison. We hope you’ll enjoy our conversation with Seth below.

Seth, thanks for taking the time to share your stories with us today So let’s jump to your mission – what’s the backstory behind how you developed the mission the drives your brand?

My mission is simple, “Documenting the important moments”

I’ve always found myself documenting every little thing in my life with photos. Thinking back on influences for this, my family has a large framed photo collection of each family from my mom and dad’s side dating back seven generations. The earliest photos were with horses and buggies, taken with cameras that would take 10-30 minutes to capture the image. From the day I got my first camera I’m always looking for a way to document something for others in my artistic vision.

Seth, before we move on to more of these sorts of questions, can you take some time to bring our readers up to speed on you and what you do?

Hey everyone, my name is Seth, and I am a freelance photographer that specializes in barbell sports photography. I got into this industry being a competitive powerlifter myself. Powerlifting is a sport that encompasses the squat bench and deadlift. Each lifter has three attempts at each lift, and the heaviest attempt from each is taken and added together for a single number being their total. This number corresponds with their weight class and is used to determine who is the strongest.

A large majority of powerlifters record their training sessions to work on technique, gauge how training is going, and send them to their coach. I saw a market gap where lifters were unable to get high-quality coverage at their competitions which is the most important day in their training. This service is also something I wanted for myself at competitions, so I decided to create a brand and offer it to others.

If I was to describe my style of photography with one word, it would be documentation. I have always been obsessed with “documenting” things. From the moment I got my first cell phone with a camera, my camera roll was just photos of things I did not want to forget. This could be something artist, an event, or a special moment that means a lot to me. This is what I do for my clients. I want to document their day the best I can so they can look back at all the hard work that went into that competition and be proud.

I offer photography and videography at barbell sports competitions and other important events such as weddings, family shoots, branded content, etc. Whatever my clients need documenting or advertisement I cover for them. My mission is simple “documenting the important moments.”

What’s the most rewarding aspect of being a creative in your experience?

I wish I had a long-drawn-out response for this but I think for me and many other photographers it is very simple. After a long weekend of shooting, traveling sleeping 3-4 hours, once I get back home I have another 8-12 hours of editing. At the very end of a long weekend and a few days of editing, I’m exhausted but looking over my work always brings a sense of pride and accomplishment. The long hours are always worth it after seeing what I created and can send to my clients. This is one of the most rewarding parts, but the most rewarding part is when a client’s go out of their way to reach out and say how much my work means to them. How something that might not have seemed like a big moment for me was huge for them. This is easily the most rewarding part doing the work I do.

Alright – so here’s a fun one. What do you think about NFTs?

I think NFTs are a really cool space, especially for artists. Personally, I do not think Ethereum and similar coins are sustainable due to a few different reasons, but HBar seems much more promising. I am currently setting up “NFTs” through Hbar and XRP and am hoping to be live within a month.

Contact Info:

• Website: https://breakingparallelmedia.com/
• Instagram: https://www.instagram.com/breakingparallelmedia/?hl=en