We recently connected with Seth Chitwood and have shared our conversation below.

Seth, thanks for taking the time to share your stories with us today What’s been the most meaningful project you’ve worked on?

As the creative director and founder of Angelwood Pictures, I’ve been incredibly fortunate to transform the stories in my head into captivating screen projects over the past 15 years. A particular project that has been a true blessing in disguise emerged from my lifelong fascination with magic, witches, and spells. During the pandemic, having just completed my master’s in Screenwriting at the American Film Institute Conservatory, I revisited a short film concept I developed at AFI about a witch whose potion backfires drastically. This story evolved into a digital series called “Luna, The Witch” which found great success on Amazon Prime and Tubi which allowed me to expand into spin-off shows like “Francine, the Fixer Witch” and “Davina, the Delivery Witch.” Collaborating with talented individuals such as Karen Ann Martino, Alexa Hartman, Wendy Hartman, and supported by my producing partners like Mark Anthony Hardy and Curtis Reed, I’ve been able to bring my fantastical visions to life, and it has been both a meaningful and fulfilling journey to be able to have that power.

As always, we appreciate you sharing your insights and we’ve got a few more questions for you, but before we get to all of that can you take a minute to introduce yourself and give our readers some of your back background and context?

Back in high school, my passion for theater inspired me to write plays, but the lack of support for staging them led me to a different path—filmmaking. Armed with a camcorder and some neighborhood friends, I started filming scenes, which eventually evolved into my first web series in 2009, a term I wasn’t even familiar with at the time. This creative experiment attracted a community of committed actors from Rhode Island and Boston, leading to successful projects like “Family Problems” which did 70 episode over five seasons and “The Girl in the Attic.” Through each episode, I focused on refining my craft, embracing the notion that every experience, whether it garnered 100 views or 10,000, was a learning opportunity. Recently, distribution platforms like Amazon Prime have taken notice of my extensive library I had with over 250 episodes over 10 shows, propelling my work to new heights and expanding its audience both nationally and internationally.

How did you build your audience on social media?

Navigating the world of social media often feels like an endless adventure where new insights constantly unfold. Gone are the days when getting likes on Facebook or views on YouTube was effortless; now, with the sheer volume of content available, capturing attention requires more tenacity and creativity. The abundance of streaming platforms and shows means people have countless options, making it harder for them to prioritize any single piece of content. Despite these challenges, I’m reminded to appreciate my audience, no matter the size—imagining those 100 viewers are 100 people in a room is a powerful motivation. Staying relevant is key, so I consistently share updates, use various platforms like Facebook groups, and experiment with new apps like Threads and BlueSky to expand my reach. Over time, even modest numbers across multiple platforms add up like if its 100 on Facebook, 89 of Instagram, 44 on Blue Sky, ect. That can create a meaningful community around the content I love to produce and that is the fan base you want. But always posting and being out there is what gets the views. It sometimes takes people 5-6 posts to finally say, “Okay, I should go watch this.”

What’s the most rewarding aspect of being a creative in your experience?

Whether 100 or 100,000 people watch our content, each viewer contributes to something meaningful, as we’ve experienced both viral successes and more modest audiences. The true reward lies in hearing from those who were moved by our work; knowing it resonates with even one person makes it worthwhile. I strive to weave impactful narratives and subtle suggestions that elicit a wide range of emotions, from laughter to anger, underscoring the purpose behind my storytelling. As an artist, my goal is to inspire other filmmakers to share their stories, regardless of budget constraints, because even a single story can profoundly influence someone’s life and, by extension, the world. My journey is proof that with passion and creativity, anyone can make an impact, and I hope to continue being a role model for aspiring creators.

Contact Info:

• Website: https://www.angelwoodpictures.com/
• Instagram: https://www.instagram.com/angelwood_pictures
• Facebook: https://www.facebook.com/pages/Angelwood-Pictures/120295488052919?ref=ts&fref=ts
• Linkedin: https://www.linkedin.com/in/seth-chitwood-writer
• Twitter: https://twitter.com/AngelwoodP
• Youtube: https://www.youtube.com/@AngelwoodPictures
• Other: IMDb: https://www.imdb.com/name/nm4286493/

Image Credits

1) Seth Chitwood, left, with Alexa Hartman, right, at the LAWeb Fest
2) Seth Chitwood
3) Seth Chitwood with his producing partner, Mark Anthony Hardy, right, on the set of “Francine, The Fixer Witch”
4) Seth Chitwood on set the set of “He’ll Be Home for Christmas”
5) Seth Chitwood