We caught up with the brilliant and insightful Serena Franchini a few weeks ago and have shared our conversation below.

Hi Serena, thanks for joining us today. What’s the backstory behind how you came up with the idea for your business?

My business The Healing Fawn originated based on my own personal journey of healing and awakening consciousness. So many people go through life with unresolved issues from their childhood, teen years, young adulthood. These unresolved issues create coping mechanisms, defense strategies and dysregulated nervous systems. One of the defense mechanisms that can occur is a behavior called Fawning, most people hear of this in terms of people pleasing. This was mine, However, up until my healing journey started I thought this was my personality. This is a huge part of business, guiding people through unprocessed stress and trauma, to find their true self outside of built up walls of defensive traits, stress responses and coping strategies.

Awesome – so before we get into the rest of our questions, can you briefly introduce yourself to our readers.

My business serves all people. Most people have unresolved trauma from their younger years. I help guide others through a process using coaching techniques, trauma informed techniques nervous system regulation and somatic practices. I work with individuals, couples, families and groups in various workshop settings. All can be done virtually or in person. We start with awareness and denial and then work through stages to connect the client back to their younger self/inner child. We work with uncomfortable memories/feelings that come up and work to restructure the memory using somatic therapy techniques. The goal is clients will leave a session with skills to live in a place of stillness, aliveness, presence, tuned awareness, self regulation and connectedness. I add movement into my work as well, whether its yoga stretching, somatic dance, rocking, movement is a huge part of the healing process. I am getting ready to launch.a 90 day beta coaching program which will allow clients to benefit from group workshop and .individual coaching. This program will have two workshops per month, one 1;1 session per month, a private group with routine posts of educational and inspiring videos and much more. If this beta program is successful for my clients, I may switch to this model moving forward.
I created a guided workbook, that is now on amazon and all social media platforms, this workbook allows people do start this work or reading about some of these concepts on their own if they are not yet ready to schedule. All my 1:1 clients and workshop clients receive one, I also have created a somatic memory journal that is about to launch soon also that I am so excited about!

I also have a clothing line and product line which represents my message of healing and consciousness in trendy, minimalist way, which is just another way to spark conversations around this work.

How did you build your audience on social media?

Before starting my business i posted a lot on TikTok, sharing all the content my business is based on but from more of a venting/conversational place, because I too, experience most of what I help clients with now. Thats really how I build my following on TikTok which is a great platform to be vulnerable, authentic and connect with other relatable people. It is the platform I love using the most, being able to talk freely, share from a real place. Its hard to build a large following in todays social media landscape!

Where do you think you get most of your clients from?

I think the best source of clients is still through the old fashion method of work of mouth. Someone experiencing my work, explaining it to someone else, triggering their interest, and so on so forth. Social media is helpful but i think commitment and loyalty to follow up and the pull through is much more consistent when a client is referred.

Contact Info:

• Website: www.thehealingfawn.com
• Instagram: http://instagram.com/thehealingfawn_
• Linkedin: http://www.linkedin.com/in/serena-franchini
• Other: TIKTOK- www.tiktok.com/@thehealingfawn