We recently connected with Serafina Valentine and have shared our conversation below.

Serafina, looking forward to hearing all of your stories today. Let’s talk legacy – what sort of legacy do you hope to build?

After much thought, I found myself torn between discussing my ambitious goals for my business or sharing my deep passion for helping teen parents. But after reflecting, my answer is simple yet true. The legacy I hope to leave is one where my family and community can look back on me with pride and fondness. I want people to recall feeling uplifted and supported in my presence—both professionally and personally. This core desire guides my every interaction and keeps me motivated to make the right decisions for myself and others. Ultimately, I hope to be remembered as a generous, thoughtful person who stood boldly in her truths.

Serafina, love having you share your insights with us. Before we ask you more questions, maybe you can take a moment to introduce yourself to our readers who might have missed our earlier conversations?

I remember sitting in a college class when the thought first crossed my mind: ‘Start a business.’ I can still picture the professor, the weather, and the exact seat I chose. Like most, I initially brushed it off as just another fleeting idea. And yet, while working as a marketing manager for an award-winning auto group and later as a content manager for a real estate company with six locations, that thought returned—stronger and more persistent. Opening 763 Digitally felt as natural to me as breathing.

With my strengths, educational background, work experience, and an innate passion for entrepreneurship, I knew this was my path. Today, I’m the proud owner and founder of 763 Digitally, a digital marketing collective. Based in New Jersey, we serve clients of all industries locally and internationally. We are your one-stop-shop for marketing needs offering a wide range of services, including photography, graphic design, social media management, paid advertising, and website development. Each service is available individually or can be bundled into packages like our most popular, Social Media Concierge.

What sets us apart is our unique model. It brings together top-tier talent while maintaining cost-efficiency, ensuring our clients receive premium services without the premium price tag. Our creativity drives bold, innovative strategies, while our expertise delivers precise execution and measurable results.

We’d love to hear about how you keep in touch with clients.

Fostering long-term relationships and building brand loyalty with our clients is not just a key part of my role at 763 Digitally—it’s the aspect I enjoy most. Behind every realtor needing headshots or salon owner struggling with social media is an individual with unique goals. By taking the time to understand their needs truly, my team and I can deliver tailored impactful solutions. We achieve this through complimentary consultations, regular check-ins, and 24/7 support. Whether you’ve been with us for 7 years, 6 days, or 3 minutes, you always have direct access to me and my team via phone and email. At 763 Digitally, you’re not just hiring a company but partnering with people who genuinely care about your success.

One of the most effective ways we build brand loyalty is by consistently going above and beyond expectations. For example, one of our clients, a local ice cream shop, came to us struggling with social media engagement. After an in-depth complimentary consultation, we deeply understood their vision to create a family-friendly atmosphere. Through creating quality social media content and running targeted ads, we helped them connect more effectively with their community. Our efforts were able to drive both online engagement and in-store visits. But the relationship didn’t end there—we continue to check in, analyze new data, and refine their strategy to ensure ongoing growth and success (all while enjoying some ice cream along the way).

Any insights you can share with us about how you built up your social media presence?

Building a strong social media presence can feel overwhelming, especially if you’re unfamiliar with the platforms or lack the time to fully dedicate to it. I know the struggle firsthand—when I first started, my Instagram profile was a ghost town. Every time I logged in, I was greeted by the same four followers—my mom and my brothers. Fast forward to today, and I’ve had a single video reach over 11.2 million views. The strategies that took me from zero to millions are the same ones I apply to my clients. Take for example my client of three years, a surfing company in south New Jersey. I helped them generate over 900 leads in a single month using just Facebook.

So, if you’re asking yourself, “How do I grow my business’s social media?” here’s what I recommend:

Define Clear Goals: Start by identifying what you want to accomplish with your social media. Is it increased brand awareness, generating leads, or building a community? Clear goals will guide your content and strategy.

Know Your Audience: Understanding your target audience is crucial. Know who they are, where they spend their time online, and what resonates with them. The more specific you are, the easier it is to create content that speaks directly to their needs and interests.

Create Consistent, High-Quality Content: Consistency and quality go hand in hand. Develop a content calendar to ensure regular posting, and maintain a high standard of visuals and messaging that align with your brand. Quality content is more likely to be shared, engaged with, and remembered.

Engage Actively: Social media is supposed to be social, it’s in the name! Engage with your audience by responding to comments, asking questions, and participating in relevant discussions. Active engagement builds trust and fosters relationships with your followers.

If you’re unsure of where to go from there or don’t have the time to implement these strategies, that’s where we come in. We specialize in helping businesses like yours grow their social media presence, generate leads, and achieve real, measurable results. Let us take care of your social media so you can focus on what you do best—running your business.

Contact Info:

• Website: https://www.763digitally.com
• Instagram: https://www.instagram.com/763digitally
• Linkedin: https://www.linkedin.com/in/serafinavalentine

Image Credits

Serafina Valentine 763 Digitally