We caught up with the brilliant and insightful Sequoia Armstrong a few weeks ago and have shared our conversation below.
Alright, Sequoia thanks for taking the time to share your stories and insights with us today. Can you tell us about a time where you or your team really helped a customer get an amazing result?
This client success story encouraged me in my business and was incredibly moving. It’s become a strong motivator for why I do what I do.
Before becoming my client, they’d been on my email list for at least a year. I only knew their name, but they stayed engaged with my emails. Then, last summer, they reached out for help with an upcoming trip to Japan.
I learned that they felt overwhelmed with planning this trip. I listened to them and their needs. I then designed an itinerary that matched their ideas and preferences and helped them research and book their hotels. I felt this client would appreciate an off-the-beaten-path experience, and they said it was one of their favorite experiences of their trip. They visited parts of Japan that they hadn’t heard of and wouldn’t have stayed in had I not shared it.
This client loved their trip and experience so much that they visited Japan this year. I’m honored that I could be a part of their first trip to Japan and that I could ease the stress of planning travel.
Awesome – so before we get into the rest of our questions, can you briefly introduce yourself to our readers.
My name is Sequoia Armstrong. I’m a conscious travel consultant who helps mindful travelers design thoughtful and off-the-beaten-path trips. I specialize in Japan and Mexico.
My services are consulting packages that include researching accommodations, booking accommodations and experiences, and designing itineraries tailored to each client.
Puebla York focuses on conscious travel. What does this mean? It’s the thought that goes into the trip before it begins. Why are you choosing this destination? Do your interests align with off-the-beaten-path experiences? What is your intention while you travel?
I aim to help clients who feel overwhelmed or stressed by the travel planning process and help them so they can feel at ease and taken care of throughout their trip. While I’ve traveled extensively, I focus on Japan and Mexico because I know and feel deeply connected to these two countries.
I put intention into what I do. I focus on quality over quantity. When you work with me, your unique needs and styles are the priority at each step.
Have you ever had to pivot?
Puebla York began as a product-based business. In late 2020, I decided to shift to services. A couple of months before this I didn’t think I had a service I could offer.
I didn’t realize till an insightful moment in 2020 that something that I enjoy doing, planning travel, could be my business. I’d been traveling my entire life. This pivot was monumental. This helped Puebla York evolve to where it is today.
We’d love to hear a story of resilience from your journey.
Entrepreneurship itself is an up-and-down journey of resilience. It’s a choice many choose not to do. Before I started my brand, I had a different business with a business partner. Those years of working in someone’s vision taught me a lot. It showed me what I desired for a future business and the challenges of working with someone with differing ideas. I learned about communication, boundaries, patience, and owning your voice.
Contact Info:
- Website: https://pueblayorkinc.com
- Instagram: https://www.instagram.com/pueblayorkinc.com
- Facebook: https://www.facebook.com/pueblayorkinc
- Linkedin: https://www.linkedin.com/in/sequoia-armstrong/
- Other: https://podcasts.apple.com/us/podcast/soul-wanderer/id1749143167
Image Credits
Branding by Jo (headshots only)