Alright – so today we’ve got the honor of introducing you to Seerel Meadows. We think you’ll enjoy our conversation, we’ve shared it below.

Alright, Seerel thanks for taking the time to share your stories and insights with us today. One of the most important things we can do as business owners is ensure that our customers feel appreciated. What’s something you’ve done or seen a business owner do to help a customer feel valued?

When I was just launching Dallas Discovered, my biggest focus was engagement with my audience. I made it a priority to respond to every comment and question, which resulted in more authentic interactions with people who were truly searching for the best experiences Dallas had to offer. Dallas Discovered followers came to trust the quality of our content as they tried and loved our recommendations. It was an incredibly rewarding experience to see other people enjoying the places and events I had featured.

As my platform grew, and my relationship with Dallas restaurants, businesses, and entrepreneurs grew, I was able to offer them more than my take on experiences. It became a priority of mine to make these experiences accessible to others. It started small – highlighting Happy Hours and local deals, and grew into offering custom Dallas Discovered promo codes to help make experiences more affordable. My absolute favorite way to show my audience that I appreciate them? Giveaways! I absolutely love sharing experiences through giveaways. It is both beneficial for the audience, as they try something new, and the host, as the exposure can bring in new business. It’s the most rewarding feeling to let someone enjoy an event or memory that they may not have been able to without the giveaway.

As always, we appreciate you sharing your insights and we’ve got a few more questions for you, but before we get to all of that can you take a minute to introduce yourself and give our readers some of your back background and context?

Dallas Discovered is the ultimate insider guide to innovative experiences in Dallas. My mission is to bolster the lifestyle sector of Dallas in terms of both patrons and businesses alike. I strive to find unique, exceptional restaurants, events, and entrepreneurs and share their creations with my audience. Throughout my life, I have always enjoyed hosting and creating and now I get to do it on a larger scale. I’ve always loved sharing the latest and greatest experiences with my friends and that’s how I think of my audience – as friends visiting Dallas from another area. I take them along with me to my favorite spots and events. Since its inception, Dallas Discovered has continually been at the forefront of the ever-changing entertainment scene because that is where I’ve always liked to be. Dallas Discovered is authentically me. From restaurants I love, to staycations that saved my sanity, and even my dog-approved pet hot spots, I give my all, and my many Happy Hour recommendations, to my audience. My overarching goal is to provide my audience with recommendations they can trust and can adapt to their needs and desires. My reliable guides are constantly sourced by visitors and Texas natives alike to find the best holiday extravaganzas, truly Texan experiences, or limited time pop-ups.

We’d love to hear the story of how you built up your social media audience?

My advice for people just beginning to build their social media presence would be to find a good balance between your vision and your audience’s interests. Be adaptable and engage with your audience. Every follower brings with them a specific need or desire and engaging with them can help guide content creation. No matter the size of your audience, if they trust your taste, they will share your finds and bring more people to your platform. When I showcase a new experience or locale, my audience will often be eager to share the information with friends and family, creating an even wider net of exposure. Even as our audience grows, I still focus strongly on quality engagement with people looking for the hottest spots in Dallas, as well as business owners who provide the best experiences in the city.

Have you ever had to pivot?

Like most Americans, Covid and the ensuing lockdowns presented a wide variety of challenges to Dallas Discovered. With restaurants and entertainment venues shuttered, content was bleak. But I decided to pivot and focus on how these resilient businesses rose to the challenge and offered food and services within the realm of covid restrictions. Spin Studios renting bikes, to-go margaritas, and even socially distant drive-in concerts. It became a fulfilling challenge to highlight and reward the ingenuity of these industrious Dallas businesses. Many of these changes are still in place today and have made a marked difference on the social sector. Being malleable allowed me to adapt my content and help my audience pivot their consumer interactions to reflect the new shared experiences.

Contact Info:

• Website: www.dallas-discovered.com
• Instagram: @dallas_discovered
• Facebook: https://www.facebook.com/DallasDiscovered
• Other: https://www.tiktok.com/@dallas_discovered