We caught up with the brilliant and insightful Sean Roberts a few weeks ago and have shared our conversation below.
Hi Sean , thanks for joining us today. We’d love to have you retell us the story behind how you came up with the idea for your business, I think our audience would really enjoy hearing the backstory.
The idea of amrak anti bully organization (non profit came about from a bullying experience in the entertainment industry by someone who wanted me to help them with a movie premiere. He was doing a movie premiere and wanted me to assist. As I assisted with my talent and resources he acted like I didn’t do anything for the project . He tried to prevent me from talking on interviews about the project and was walking around like he did everything . It was upsetting and embarrassing to know that I helped and didn’t get any credit for what I did , so as a result of this experience I was talking with a friend about making a movie called karma and he responded and said call it amrak . I said what is amrak and he said it is karma. So from that day forth I worked on putting a team to make my first film ,then wrote and produced a song called I matter for two girl singers who were bullied. As I continued to work I would reach out to other kids and adults who have been bullied to help them deal with being bullied or doing the bullying . The focus with us is to help people take the negative and turn it around to something positive with their talents in the entertainment industry . In our efforts we have helped many kids be on tv and radio and produced three films and several songs uplifting people . We have been on almost every tv station in Florida as well as 23 magazines and many radio stations. We have been on digital billboards in Orlando and we have our films on streaming platforms like roxu Creative Network Motions and Tivid tv to name a few . Now we are working on our biggest film called “ My New Family “ a film about making the right decisions when bad things happen. A film about angels and demons and bringing people closer to God .A project that taking us four years to produce . It should be out next year . To learn more our website is amrakantibully.org we do a lot of work in different communities in Florida with commissioners and schools and boys and girls club. We are big on helping people come together and be better .
Awesome – so before we get into the rest of our questions, can you briefly introduce yourself to our readers.
How I got into the industry as a resin who would put events together with other creative people . I would also act in music videos ,movies and engage in fashion shows . These were some do the ways I got involved with the industry. The service we provide in the in and out of the industry is an opportunity for kids and adults who have been bullied to be in projects we produce to boost self esteem and help themselves and others through the entertainment. We used kids and adults talents to shine in our projects to help educate and uplift . In our efforts we have helped kids be in movies , commercials and on radio shows to further their careers and help others .we helped kids be on major tv stations and movies and help them heal. What set us apart from others is we take real people who have been bullied and have them act in our projects to give a more real point of view of how bullying feels and how people can be great after this horrible experience. The best part about doing amrak is to see the change in the kid and adults after being bullied . Seeing them reach their full potential and see them accomplish their goals like modeling , acting , dancing , and singing. In our efforts we have our amrakers on Fox 35 news , The Rock show , The Rock movie Black Adam and a Amraker singing the national anthem on tv and also one of them doing the National Athem as she taught herself to sign language.. We welcome others to join us in our efforts so we can help them grow and be the best version of themselves as possible . Our best accomplishment is bring people to God . Amrak can be found online with a simple google search amrak founder on News 6 .
Can you share a story from your journey that illustrates your resilience?
Yes a story of resilience is what I live for . As I was creating amrak I had no funding and support . I had to build from the bottom all the way up . I had people doubting my every move , but I believe in my self and God and kept going as people didn’t believe I could produce films without funding and experience . I even had people working with me saying I could not get my film in theaters therefore we prove them wrong by having amrak in theaters at Universal Studios where the world come to vacation as well as Fashion Square Mall movie theaters . The buggiest accomplishment of being resilient as before no one knew about us and when I go places people say I heard about amrak or they say they saw it on tv or on a streaming platform.The entire organization has been resilient in it existence with me be the founder and others like me who keep going even when bad things happen to them . We have a story of a woman who had stage 4 cancer acting , running , jumping and doing stunts in our new new film “ My New Family “ This woman fought stage 4 cancer with such resilience. She is the prime example of what amrak is about . She just lost the fight but she showed us all how strong we can be if we believe.. (Kelly Mcnabe.
How about pivoting – can you share the story of a time you’ve had to pivot?
Yes in the career where tv and radio wouldn’t give us a chance it was a challenge to keep going, but I kept working and believing and people started to help and support them things changed as they saw the effort and hard work . The craziness things people would say we didn’t believe but as we saw you kept going they started to believe in Amrak .
Contact Info:
- Website: Amrak anti bully.org
- Instagram: Sean Robert’s 5439
- Facebook: Sean Robert’s
- Linkedin: Sean Robert’s
- Twitter: Sean Eoberts Amrak
- Youtube: Amrak productions
Image Credits
Sean Robert’s , photographer