We were lucky to catch up with Sean Hall recently and have shared our conversation below.
Sean, thanks for joining us, excited to have you contributing your stories and insights. We’d love to hear from you about what you think Corporate America gets wrong in your industry and why it matters.
Large corporations in the supplement and functional food space have neglected consumer health in leu of growing bottom line. I started Wellious after personal health struggles led me to realize how many harmful ingredients are in most protein powders. Poorly sourced protein and unnecessary ingredients like sugar alcohols, artificial flavors, gums, lecithins, and other additives that cause bloating, cramps, more serious gastro intestinal issues, headaches, and acne for many of the 150 million+ Americans that consumer protein powder. I found out first hand that yes it is costly and time consuming to develop a product that doesn’t have any of these ingredients and still tastes amazing, but that’s just what I did. I spent thousands of hours developing this product to solve this problem. Using these harmful ingredients may increase margin and make it easier to develop and produce this product, but NOT using them is the right thing to do for consumers.
Great, appreciate you sharing that with us. Before we ask you to share more of your insights, can you take a moment to introduce yourself and how you got to where you are today to our readers.
Hi! I’m Sean Hall, and I own a small business called Wellious. We make the cleanest and tastiest protein powder that exists. I started the company when personal health struggles led me to realize how many harmful ingredients are in protein powders. So I spent thousands of hours developing Wellious, made with just four real food ingredients. Turns out, millions of people suffer from digestive issues caused from their protein powders, so the brand took off fast. We’ve had a lot of quick success but I’m by far most proud of the fact that Wellious actually makes people feel better on a daily basis.
How’d you build such a strong reputation within your market?
A founder of a large Yoga company emailed me the other day and said “I use this product everyday, you guys are crushing it and the product speaks for itself”. Ultimately I think it is the user experience with the product that has propelled our growth the most. The affinity for the product that we see through reviews, emails, and messages is unreal. Customers are having this multi-tangible experience with the product where they find it tastes better than any other vegan protein powder, and it also is the only one that makes them feel good after drinking it. There’s been obvious efforts in our branding, packaging, and marketing to show how much work went into development, and to be as transparent as possible that this is my personal mission to make the cleanest protein powder that exists. That definitely builds a lot of trust, but in the end the product has to deliver on that promise. Customers are having an end to end positive experience with our product and that has built this amazing reputation that is shared via word of mouth with our next and future customers.
How’d you think through whether to sell directly on your own site or through a platform like Amazon, Etsy, Cratejoy, etc.
Amazon is a large sales channel for us. Honestly, I am not romantic about where the customer buys from us, rather I am more interested in where they WANT to buy from us. Amazon is convenient, trustworthy, and efficient for consumers. And if they want to shop there, that’s where we will be. Overall its been a pleasant experience. Their infrastructure for fulfillment is very scalable and easy to navigate for a small business. The fees and advertising costs are high however, and if you don’t have the proper sku economics, it simply won’t work on that channel.
Contact Info:
- Website: www.wellious.co
- Instagram: @wellious.co
- Facebook: @wellious.co
- Linkedin: https://www.linkedin.com/in/sean-hall-5b2374b8/