Alright – so today we’ve got the honor of introducing you to Scott Keever. We think you’ll enjoy our conversation, we’ve shared it below.
Hi Scott, thanks for joining us today. We’d love to start by getting your thoughts on what you are seeing as some the biggest trends emerging in your industry.
One of the biggest trends I’m seeing in online reputation management is the speed and permanence of digital backlash, and how quickly public perception can change. This has two sides. On one side, negative content can appear and spread in hours. On the other, there is a huge opportunity for people and companies that know how to respond strategically and stay ahead of the curve.”
“I can share a quick story. Last year, a high-profile executive reached out after a single viral tweet triggered a flood of negative press. In less than two days, dozens of blogs and social feeds piled on, pushing years of positive search results down the page. Instead of panicking, we built a plan. By moving fast, taking control of the message, and launching a focused SEO and PR campaign, we did more than just fix the problem. We built a stronger digital foundation that still works for that client today.”
“This trend shows that reputation management is not just about fixing problems after they happen. It has become a proactive way to build authority, trust, and resilience online. The biggest concern I see is that too many people still treat it as a last-minute fix rather than a core part of their digital strategy.”
“If there is one action I’d recommend, it is this: do a simple audit of your online presence at least twice a year. Search your name or brand, check what shows up on page one, and ask yourself whether that story reflects who you are today. If it doesn’t, start publishing content that does. The best time to shape your reputation is before you need to repair it.”
Awesome – so before we get into the rest of our questions, can you briefly introduce yourself to our readers.
“I’m Scott Keever, an entrepreneur and digital strategist who built my career at the intersection of search engine optimization, online reputation management, and public relations. I’m the founder of several award-winning agencies, including Keever SEO, Reputation Pros, ASAP Digital Marketing, and Pool Pros Marketing. Over the years, I’ve helped hundreds of clients, from local business owners to high-profile executives, take control of their online presence and protect what they have worked so hard to build.”
“My path into this industry was pretty organic. I started with SEO and digital marketing, helping businesses get found online and rank higher in search. Over time, I began getting calls from law firms and family offices whose clients had won major legal battles but were still burdened by damaging online stories that refused to disappear. They needed more than just web traffic; they needed control over what people saw when they looked them up. That was the turning point for me. I realized SEO, reputation management, and smart PR needed to work together, not in silos.”
“Today, my team and I offer fully customized online reputation management services. We handle negative content suppression, brand building, local SEO, strategic PR placements, and digital crisis response. The core problem we solve is helping people and businesses shape what appears when someone searches their name. We do this in an ethical, transparent way that delivers results that last.”
“What makes us different is our combination of deep SEO knowledge and our commitment to outcomes. Many reputation firms push generic content or press releases that never rank. We build campaigns that get results. We secure credible media coverage, but more importantly, we make sure it ranks on the first page. We move quickly, protect client privacy, and use only ethical, sustainable methods.”
“I am most proud that our work makes a real difference. One page of search results can open doors or close them. We have helped clients keep their businesses afloat, win contracts, protect their families, and rebuild trust when they needed it most. Knowing we play a role in that is something I never take lightly.”
“For anyone learning about me or my companies for the first time, I want you to know this: everyone deserves a chance to tell their story accurately. If you care about protecting your name, your brand, or your company’s reputation, you should work with someone who understands how to deliver real, measurable results. That is exactly what my team and I do every day.”
What do you think helped you build your reputation within your market?
“What helped me build my reputation is simple: I focused on results first and marketing second. From the beginning, my priority was to deliver measurable outcomes for clients. I made sure every campaign worked the way I promised. That built trust, and trust turned into referrals. Most of my early growth came from word-of-mouth, not ads.”
“Another factor was staying hands-on. Even as my agencies grew, I never disappeared behind the scenes. I show up at industry masterminds, meet with other top SEO experts, test strategies myself, and adapt fast when the market shifts. People know I’m not recycling tactics from five years ago. I stay current and bring back what works for my clients.”
“One thing I tell anyone trying to build authority in a crowded field is this: master the basics, prove you can deliver, and always be ready to show what makes your work different. Clients see through big promises. They stay loyal to people who get the job done right and protect their interests every time.”
Can you tell us about what’s worked well for you in terms of growing your clientele?
“The most effective strategy for growing my clientele has always been delivering results that speak for themselves. When people see that we actually fix what others could not, they share that experience. Word-of-mouth and referrals have been the backbone of my growth since day one.”
“I also put a lot of energy into building real relationships. I stay active in private masterminds, attend top-level SEO and reputation conferences, and connect with other leaders in this space. That network keeps my strategies fresh and opens doors to new opportunities.”
“Finally, I make sure my own online presence shows exactly what we do for clients. We use the same SEO and reputation tactics for our own brand that we deliver for them. If someone searches my name or my companies, they see proof that our system works.”
“If I had to sum it up for anyone growing their own business, it’s this: deliver results worth talking about, stay visible, and build real trust one client at a time.”
Contact Info:
- Website: https://scottkeever.io
- Instagram: https://www.instagram.com/scottkeever/
- Facebook: https://www.facebook.com/jscottkeever
- Linkedin: https://www.linkedin.com/in/scott-keever
- Twitter: https://twitter.com/Scottkeever
- Youtube: https://www.youtube.com/@JScottKeever
- Yelp: https://scottkeever.yelp.com
- Other: https://reputationpros.com
Image Credits
Keever SEO, Reputation Pros