We were lucky to catch up with Sciarra recently and have shared our conversation below.
Sciarra, thanks for taking the time to share your stories with us today Have you been able to earn a full-time living from your creative work? If so, can you walk us through your journey and how you made it happen? Was it like that from day one? If not, what were some of the major steps and milestones and do you think you could have sped up the process somehow knowing what you know now?
Being an artist and songwriter, I had to find ways to make a living. It lead me to writing for sync, growing my social media, doing brand deals, and learning how to build a business with my passions.
Sciarra, love having you share your insights with us. Before we ask you more questions, maybe you can take a moment to introduce yourself to our readers who might have missed our earlier conversations?
I started out in the entertainment industry as a kid doing musical theater, acting, and singing. I fell in love with being on stage which lead me to being inspired by artists such as Lily Allen, Christina Aguilera, and wanting to write my own pop songs. From there, I found a music producer in my hometown of Anaheim and started learning to write songs. I was able to make my first rock-pop EP and the rest is history.
I continued my pursuit in the music industry eventually moving to Los Angeles and working with different producers. Over time, I started learning more about the music business and the different ways you can make income as a musician. I decided to start writing songs for sync (writing for visual media) as I always as in love with the film industry being an actress. After experimenting with various styles, I decided to rebrand my project to be more cinematic to fit myself more as an artist as well as continuing to pursue the sync industry.
Since relaunching my project, I have had placements on networks such as Netflix, Hulu, and Freeform. I have written for various artists such as Tyla Yaweh. This has lead me to building up my fanbase to over 300k on social media and being sponsored by brands such as Lancome, Afterpay, Sunday Riley, and St. Tropez. I have also had support from publications such as Rollingstone India, Popdust, and Flaunt.
Over time, I ended up making various contacts within the industry and was getting so many requests I could not personally keep up with. I decided to start my own music licensing company called Activista Music & Media which has given me the opportunity to help other artists make money off of their art. I have always loved helping artists as I know hard the industry can be. I always wished I had someone to guide me through the pop industry so I hope I can help artists learn more about the music business and have more control over their careers. My company pitches to TV, film, ads, and trailers. I have also extended the company to doing digital marketing helping artists to promote their projects, help with social media, and obtaining brand deals as another stream of income.
What do you find most rewarding about being a creative?
The most rewarding part of being an artist is being able to connect with others on a personal level. I love getting messages from fans that they related to a song I wrote and how they are going through the same things. My fans have become some of my good friends and live all over the world. It’s the coolest thing.
Looking back, are there any resources you wish you knew about earlier in your creative journey?
I wish there was more information out there about the music business and how to deal with certain situations. I also wish I knew about the different streams of income as a musician sooner.
Contact Info:
- Website: www.sciarramusic
- Instagram: www.instagram.com/sciarramusic
- Facebook: www.facebook.com/sciarramusic
- Twitter: www.twitter.com/sciarramusic
- Youtube: https://www.youtube.com/@SciarraMusic
- Other: https://www.tiktok.com/@sciarramusic https://open.spotify.com/artist/2ZAa1EGAgG1uMGWEdYRYAQ?si=BWwN2CgqTc2cBoHioHGSTg
Image Credits
The colorful photos are Jennica Mae