We recently connected with Savannah Moroder and have shared our conversation below.

Savannah , appreciate you joining us today. We’d love to hear about a project that you’ve worked on that’s meant a lot to you.

I truly love every cake I get to bake and decorate, whether it’s for a birthday, anniversary, or any other special occasion. By far, my most meaningful projects are when I volunteer to bake for Cake4Kids. Cake4kids is an organization that delivers free custom homemade birthday cakes to at-risk and underserved youth across the country. I started volunteering for them a few months ago and have only been able to make a few cakes, but I truly love making them so much. I’ve posted videos on social media talking about the organization and showing the decorating process, which has been a really great way to share this opportunity with others. Cake4Kids actually reached out to me, saying they had received a ton of volunteer applications from across the country, citing my social media as the referral source. This just blows my mind that a video of mine was able to make such an impact.

In general, birthday cakes for kids mean a lot to me. I think no matter your financial or home situation, everyone deserves a cake and to be celebrated on their birthday. Personally, I had so many great birthdays growing up thanks to my parents. My mom would bake my birthday cake every year, so to be a part of a child’s big day means the world to me. Plus, they are so creative and always challenge me with fun and interesting ideas I never would’ve thought of.

Savannah , before we move on to more of these sorts of questions, can you take some time to bring our readers up to speed on you and what you do?

I am a 25-year-old home baker and cake decorator located in the Milwaukee, Wisconsin. When I was a kid, I always loved cake decorating and watching all of the baking competition shows. Whenever I needed to make a 3D project for school, instead of using styrofoam, I would make it out of cake! After Covid, I was looking for a job, so I became a cake decorator at a grocery store and fell in love with cake decorating all over again. I worked at a couple of grocery store bakeries for a few years while sharing my work on social media and gaining a following of over 3 million people on TikTok, YouTube, and Instagram. It’s been a really fun way for me to connect with the cake community and advertise my business, as well as share my travels and pottery journey.

I’ve decorated a lot of different baked goods, but I am definitely most known for my sheet cakes. They’re typically only seen in grocery stores and are not a common thing people want to order in the custom cake world. However, I think sheet cakes are the most perfect canvas for me to create an edible work of art. Customers typically give me full creative freedom with those types of cakes, which is always a dream come true as an artist.

What I’m most proud of is all the love I put into each and every cake and video I create. Being able to spread joy through making cakes for clients and posting videos online is why I do what I do. I also think that is what sets me apart from others. This is not just a job for me. It is my passion, and I never want to give anyone less than my absolute best.

Any insights you can share with us about how you built up your social media presence?

I built my social media from consistency and showing my personality through my love for cake decorating. My videos didn’t start to really take off until I started doing voiceovers. When I initially started posting, the thought of doing a voiceover or being in the video really intimidated me. Instead, I started small by posting sped-up videos of my decorating with a corresponding song in the background. Once I became more comfortable with that, I started doing voiceovers. This is where my personality really got to shine, and I was able to connect with people on a different level. After I gained enough confidence, I slowly started including my face in videos and became recognizable.

I think a lot of people get intimidated posting on social media because they think their videos won’t be “good enough.” When really, creating content is just like any other skill; it takes time and practice to be good at it. I’d recommend not putting too much pressure on yourself to get really high views and engagement at the beginning, as that will come with consistency. The hardest part is starting, so stop waiting and take the first step!

Can you share a story from your journey that illustrates your resilience?

I am in the first year of having my own business, and I’ve experienced so many growing pains. Whenever I think I have a system down, something unexpected goes wrong, and I’m forced to pivot and find another way to make it work. I do everything out of my one-bedroom apartment, and within one year of living there, I’m already on my third oven. In between ovens breaking and waiting for a new one, I didn’t have access to an oven in my apartment or the entire building for 7 weeks. This made things extremely difficult. I would have to drive all of my equipment and ingredients to bake at my parents’ house, because I had orders I needed to make. Problems like these are inevitable, but what really matters is how you handle the situation and continue to find solutions to overcome these obstacles.

Contact Info:

• Instagram: https://www.instagram.com/savsgotcake?igsh=aDZ1YzBwYnd6N2Rp&utm_source=qr
• Youtube: https://youtube.com/@savsgotcake?si=c_BFYKMc6zBBvjn8
• Other: Tiktok – https://www.tiktok.com/@savsgotcake?_t=ZP-8z6MCfB38EY&_r=1

  In the past people have also tried to link a Facebook account for me, I do NOT have a Facebook. They are all impersonators.